Kim Kardashian’s newest Skims marketing campaign is stuffed with eye sweet.
The 43-year-old actuality star and founding father of the intimates label tapped NFL Defensive Participant of the 12 months Nick Bosa, soccer icon Neymar Jr. and NBA All-Star Shai Gilgeous-Alexander to mannequin Skims’ new choices for males.
The professional athletes all posed shirtless, exhibiting off their toned physiques in an assortment of boxers from the Skims Mens Cotton, Stretch and Sport collections. The Cotton line options items “constructed from a smooth, mid-weight cotton mix with built-in restoration for comfy, on a regular basis put on,” per a Monday, October 23, press launch. The Stretch capsule, in the meantime, “won’t ever lose form” and is “constructed from a maximum-stretch material.” As for Sport, the drop is very good for Bosa, Neymar and Gilgeous-Alexander as it’s “designed to particularly assist efficiency.”
Gilgeous-Alexander, 25 — who performs basketball for the Oklahoma Metropolis Thunder — donned a white pair of briefs earlier than slipping right into a black possibility whereas tossing a basketball. The Canada native, who’s hailed for his style sense and attended the 2023 Met Gala in Thom Browne — accessorized the look with gold necklaces and diamond earrings.
Bosa, 26, a defensive lineman for the San Francisco 49ers, left little to the creativeness in fitted grey underwear, ending his look with a pendant chain. He additionally modeled a gunmetal-colored set that included a silky smooth T-shirt.
Neymar, 31, for his half, kissed a soccer ball whereas exhibiting Us his olive inexperienced Skims and intensive tattoo assortment all through his higher physique.
Kardashian gushed concerning the marketing campaign and the enlargement into menswear as a “main milestone” within the Monday press launch. “To have an icon like Neymar Jr. be the face of our launch marketing campaign, together with Shai Gilgeous-Alexander and Nick Bosa, I believe speaks volumes to the way in which Skims has advanced into turning into a model that may present consolation for all audiences, not simply ladies.”
She added, “I’m extremely enthusiastic about this subsequent chapter for Skims and can’t wait for everybody to expertise our superb vary of merchandise.”
Kardashian’s Skims co-founder Jens Grede echoed related sentiments, sharing, “Getting into the boys’s attire market unlocks an unbelievable alternative for the enterprise as we work to proceed to achieve new demographics and disrupt new classes for the subsequent era of shoppers.”
The brand new Skims Mens assortment will launch on Thursday, October 26.
Along with Bosa, Neymar and Gilgeous-Alexander, Skims campaigns have featured fan-favorite stars like Cardi B, Brooke Shields, Ice Spice, Teyana Taylor, Kim Cattrall and Megan Fox in addition to her well-known sisters Kourtney Kardashian, Khloé Kardashian, Kendall Jenner and Kylie Jenner.