Is Taylor Swift Playing the Super Bowl Halftime Show 2023?

Taylor Swift.
George Pimentel/Shutterstock

Are you ready? Fans think Taylor Swift may be the next pop star to headline the Super Bowl halftime show — postulating theories to back up their claims.

Speculation that the “Black Space” singer, 32, might finally perform at football’s biggest event first began when it was announced Apple Music would be featured as the NFL concert’s major sponsor — a role that has belonged to Pepsi since 2013, the same year that Swift launched her partnership with Coca-Cola.

While Swift criticized the streaming platform in 2015 for the fact it wasn’t paying royalties to artists, Apple quickly changed its policy amid the backlash and signed a deal with the “Shake It Off’ artist as the exclusive streaming platform for her music until 2017.

Rumours continued to swirl about the possibility that the songwriter might headline the show. The NFL and Apple announced their partnership at 12:00 a.m. ET. Fans instantly speculated that the reveal was linked to the Pennsylvania native’s 10th studio album, which is titled Midnight.

“That’s 100% a Taylor Swift Superbowl halftime show hint,” one Twitter user wrote on Friday, September 23. “Posted at midnight. In the Midnights font. SEE YOU IN FEBRUARY. #TaylorSwift #tsmidnights.”

Others quickly responded to the idea in the comments section. “WE WANT TAYLOR SWIFT TO PERFORM, MAKE SURE THAT WILL HAPPEN” one person said, while another replied, “We have been begging for @taylorswift13 for years also this would get so many views.”

MidnightA major tour will likely follow the release of, which drops on Oct 21. Variety reports. The “Gold Rush” singer was scheduled for a world tour in 2019 tied to her ninth album, LoverShe was forced to cancel her plans because of the coronavirus pandemic.

Since 2020, Swift has released two more new bodies of work — Folklore Evermore — rereleased Fearless (Taylor’s Version) and Red (Taylor’s Version)After Big Machine Records had sold her masters to them, she wanted to regain the rights. Scooter Braun in June 2019. Swift has six albums worth of material left to perform live on tour.

However, despite VarietyMultiple sources claim Swift will perform on February 2, according to reports.TMZ reported earlier on Friday that the rumors aren’t true. Swift has not yet clarified the reports.

Ready for it? Taylor Swift Reportedly Playing 2023 Super Bowl Halftime Show

Taylor Swift.
Evan Agostini/Invision/AP/Shutterstock

The singer announced her new record late last month by surprising fans at 2022 MTV Video Music Awards. After taking home a Moonperson for Video of the Year, the “Ivy” singer decided to give back to her fans in a big way.

“I had sort of made up my mind that if you were gonna be this generous and give us this, I thought it might be a fun moment to tell you that my brand new album comes out October 21,” Swift told the cheering crowd. “I will tell you more at midnight.”

The Grammy winner announced the new project at 12 a.m. “Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21. Meet me at midnight,” she wrote via Instagram at the time.

In a second photo, Swift added: “We live in fear, in turmoil and in tears. We stare at walls until they speak. We twist in our self-made cages and pray that we aren’t — right this minute — about to make some fateful life-altering mistake. This is a collection that was composed in the middle night. It is a journey through terrors, sweet dreams, and a collection of music. The floors we walk on and the demons that we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching — hoping that just maybe, when the clock strikes twelve … we’ll meet ourselves.”

While the Red artist has yet take the stage at the Super Bowl’s main event, she did perform for the AT&T DIRECTV pre–Super Bowl show the night before the big game in February 2016, marking her first big music announcement since ending her 1989 world tour six months prior.