Heritage Foundation’s $1.3M Ad Buy Opposes ‘Respect for Marriage Act’

The Heritage Basis is investing $1.3 million in an advert marketing campaign to spotlight considerations for non secular freedom posed by the so-called Respect for Marriage Act now earlier than Congress.  

“The invoice places a goal on the backs of individuals of religion who consider that marriage is between one man and one girl, opening people and organizations to authorized motion in the event that they maintain true to their non secular beliefs about marriage,” Heritage stated in a press release Wednesday. (The Day by day Sign is the information outlet of The Heritage Basis.)  

The bill goes far past simply codifying same-sex marriage and “would expose non secular faculties and nonprofits to lawsuits and assaults from the [Internal Revenue Service] simply because they consider in conventional marriage,” the Heritage advert warns.  

The advert—which is able to run on Fox Information for 5 days and through faculty soccer and NFL video games in Iowa, Indiana, West Virginia, and Wyoming over Thanksgiving weekend—highlights the “pointless and divisive” nature of the “deceptively named” invoice. 

Final week, all 50 Democrats within the Senate and 12 Republican senators voted to start debate on the Respect for Marriage Act.  

Republican Sens. Roy Blunt of Missouri, Thom Tillis and Richard Burr of North Carolina, Shelley Moore Capito of West Virginia, Susan Collins of Maine, Joni Ernst of Iowa, Cynthia Lummis of Wyoming, Lisa Murkowski and Dan Sullivan of Alaska, Rob Portman of Ohio, Mitt Romney of Utah, and Todd Younger of Indiana all voted to advance the invoice.  

“Republican senators claiming the invoice protects non secular liberty are deceptive the general public,” Roger Severino, Heritage’s vp for home coverage, stated in a press release. “Their refusal to require Sen. [Mike] Lee’s modification is proof of their insincerity.” 

Lee, R-Utah, launched an modification to the invoice that may add non secular liberty protections for People who maintain to a practice view of marriage. Democrats are refusing to carry a vote on the modification.  

“America’s non secular liberty is below assault with this impending vote within the Senate,” Kevin Roberts, president of The Heritage Basis, stated upon the announcement of the advert marketing campaign.  

“This laws doesn’t add one extra profit to same-sex {couples} in the US,” Roberts stated, including it’s an “assault that units the stage to take rights away from individuals of religion. What it does accomplish is deputizing radical activists to focus on People who can’t in good religion endorse something aside from a man-woman marriage. The American individuals deserve all of the details.” 

The Heritage Basis is investing $1 million within the advert marketing campaign, and Heritage Motion for America is operating $300,000 in digital adverts that characteristic a name to motion.  

Jessica Anderson, govt director of Heritage Motion says the Senate shouldn’t be contemplating such a “vital piece of laws” throughout a lame-duck session.  

“Congress ought to wait till the subsequent session to contemplate vital items of laws,” Anderson stated. “Within the brief time period, the one proposal that may rectify conservatives’ considerations over non secular liberty on this invoice is Utah Sen. Mike Lee’s modification.” 

The Senate will maintain one other vote on the Respect for Marriage Act subsequent week. 

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