From Media Bias to Big Tech Censorship, Brent Bozell Exposes the Left’s Misdeeds

Today, media bias and dishonest journalistic reporting seem worse than ever. Hollywood is embracing explicit content and pushing it on our children. And conservatives can’t catch a break with Big Tech, which has resorted to censoring and suppressing content at an alarming rate.

Brent Bozell is a 35-year veteran of media, Hollywood, Big Tech, and has been taking on the elites for over 35 years. He’s built the Media Research CenterThe ability to transform into a powerhouse. Parents Television Council, helped grassroots activists with ForAmericaHe is now a champion of the First Amendment with The Free Speech Alliance.

Bozell joins “The Daily Signal Podcast” to talk about the media, Big Tech, and his new book “Stops Along the Way: A Catholic Soul, a Conservative Heart, an Irish Temper, and a Love of Life.” Watch, listen, or read a lightly edited transcript below.

Bluey: Bluey and I first met 20-years ago when I was working as a reporter for CNSNews.com. I am grateful that you took the time to meet me back then. It was an amazing experience and my introduction to conservative politics. It’s hard to fathom, though, how much has changed in those past two decades, particularly with the media landscape. How do you see the world today? What are your observations? What are your concerns? What information should our audience know about media?

Bozell: They should first learn about Rob Bluey. I don’t know why—well, you’re modest and you’re humble, but you don’t go around telling people a singular accomplishment.

When the [Rathergate] story came out on CBS that said that George Bush had been doing nefarious things when he was in the National Guard, and … that being a story designed to derail his presidential reelection bid. …

It turned out that the documents were fake and that it was not a typewritten document as it should have been in the year. It was actually a computer printed copy. Rob Bluey was the first to publish a printed report that exposed this.

Rush Limbaugh was all over the radio, Sean Hannity was all over it. That night, everyone was on it. Everyone started to leave CBS the next day. The producer was fired and Dan Rather was fired.

But it was you who wrote the first printed report. I want to start by congratulating you.

Bluey: Thank You, Brent.

Bozell: To your question, what’s happened? Yesterday, someone contacted me and pointed out that Tim Graham and my book from 10-15 years ago predicted this. We predicted the impending media meltdown.

And I warned about it because I said, and Limbaugh and I talked about this, because I told Rush, “Watch out, they’re going to do this. They’re going to come after you.” That the media were like cornered rats. We had so exposed them, and so peeled off the veneer of supposed objectivity, that they weren’t going to take it. They were going do what rats in cages do: they were going for the jugular.

The thing we didn’t predict, Rob, was just how far to the left the Democratic Party would go. They are the tipping point, the spearhead of this uber-radicalism. We didn’t see that coming.

So, that’s where they are today. It makes you miss the good times of Tom Brokaw and Dan Rather. That’s how bad they’ve become.

Bluey: Let’s go back to 1987. It was different back then. It was different then. CNSNews.com, the first digital-only conservative platform, was launched in 1998. But today, if you’re coming out of college as a conservative journalist, you have so many options that you can go to.

Bozell:What did we have in 1987? You had ABC, NBC and CBS. There was this upstart, CNN, but it still just wasn’t a blip on the scene. You had The Washington Post. You had The New York Times. The LA Times. You had AP. UPI. Time, Newsweek and U.S. Business were the magazines.

What did each one have in common? Each and every one of them was left-leaning. There wasn’t a single conservative outlet out there.

There are four ways to tell your story. Human Events published a story about you once a week. It had a circulation of 35,000. The story was published by Human Events.

You could give it National Review, which has a larger audience of 65,000 to 65,000 but only publishes once every two weeks. So … the story was way gone.

Paul Harvey was the third, and he did a commentary from Chicago. Paul Harvey was the only one.

You could also roll up some paper, put it in a container, and then throw it in the ocean. You could also send direct mail. …

It’s kind of freaky to think, back then, how could a conservative have been elected to anything when we had no form of communication?

So Rush Limbaugh gave us credit for his show up to the point that he died. It’s absurd. Rush Limbaugh deserves 100% credit for his show, according to my opinion.

This is what he meant and he was correct. I was asked when we started the organization by a potential donor—there were three of us meeting in this old beat-up townhouse, and we had seven employees. We only had two desks. However, we had seven phones, seven phones, and a black and-white TV. And she said, “Who do you think you are?” Good question. We were facing a multibillion-dollar business.

And I suggested there were two reasons she should support us. The first was that the media played an important role in every issue and everyone. And so long as our movement had prime steak ideas, but it went through the grinder and came out raw sewage on the other end to the American people, we weren’t going to win the public policy debate. We had to do something.

Secondly, that I believe that the media had an Achilles’ Heel, and that was credibility. If we could make the American people understand the media’s actions, then market economics would be a viable option.

Rob estimates that 75% of Americans believed that the media was objective at the time we started. And by the way, objectivity doesn’t exist, but they believed it.

Rush pointed out that Dan Rather had a market demand for a better alternative to him because we were able expose the media. And I used to tease him that, “Every night you need to get on your knees and pray to Peter Jennings, to the ghost of Peter Jennings, for thanking him for getting you a job.”

We helped to create an atmosphere. But then others came along and took over. The Rob Blueys, and then the Rush Limbaughs, took over. And it’s been tremendous from that standpoint.

Bluey: Can conservatives hold media accountable today? Bluey: How can conservatives hold the media accountable today? And where should they go for truthful information.

Bozell: OK, let’s start with the latter first. I don’t think there’s one single place to go. I worry about our split society. With social media and the internet and Google, there’s more information at our fingertips than at any time in human history. All you have to do is ask a question … with one click of Google, and there’s your answer.

But the paradox is that we are now dumber than ever, because we don’t seek new information. We just look for Cliffs Notes of Cliffs Notes. We go on Google, we press the first thing, we read the first paragraph, boom, we’re wise. No, we’re not. That’s all we know.

That’s the problem with that score. Because we are dumbed down, conservatives instinctively will go to Fox. A liberal will instinctively turn to MSNBC. And I think that conservatives should do the same. Then, go to the BBC and then to CNN. Go to enemy-occupied territory and find out what the opposing side believes and is saying.

Every once in a while, I like BBC, as left wing as they are—and they are. They do cover more news than any other stateside. I would recommend that you go to these types of sites. You will get a deeper understanding and a better grasp of the news than just the meatball surgery and forensic knowledge. We must go deeper.

So what can you do about media bias? It’s possible to expose them in every human interaction. If you’re on Facebook, you have lots of people that you connect with. Remember, most people that you connect with don’t feel the way you do about the world, but they respect your opinion on the world.

There’s a study that was done that showed that if you are an American corporation and you advertise on Facebook, you have about a 14% believability rate. Only 14% of those Ford trucks are believed by them. The rest really don’t care, don’t pay attention. The belief level goes up to 76% if you post the exact same commercial on Facebook. Why? Because it’s peers sharing information.

If I send you that—if it’s just out there, no. But if Brent Bozell sends it to a cousin who may be a left-winger, he’s my cousin, and … he may not agree, but he’s going to pay attention to it.

So social media is a great way, if you’re not censored, which is another huge problem, maybe a bigger problem, but you try to get that story out. All of us have to be storytellers. When the media are distorting things—look at this transgenderism issue, look what they’re doing to it—talk about it, don’t be afraid, talk about it. Remember that the American people are always with us on almost every issue.

Bluey: Bluey, I appreciate you bringing up the importance social media. Bluey: You and I have had meetings with Mark Zuckerberg. We have both been strong advocates of free expression and free speech on these platforms. I think we’ve seen how conservatives have been able to expand their reach as a result of social media. However, it seems like social media companies have decided their embrace of freedom of speech is no longer important than their desire to control the narrative and to suppress conservative voices. What was the turning point in Big Tech’s stance against conservatives?

Bozell:I think I know when it happened. Social media has been a major factor in the last four presidential elections. That’s the power of social media. Barack Obama made great use of Facebook in 2008 to achieve great success. He doubled down on his Facebook spending in 2012 and spent even more on Facebook for his reelection campaign.

Twitter was the platform that Donald Trump used to win the 2016 presidential election. And that was the point where they said in the best Roberto Duran voice, “No mas.” They were not going to allow him to win reelection. And that’s when you saw the censorship begin.

Rob, if you can censor President Donald Trump, you can also censor anyone else. … He was officially censored. What people don’t realize is before being officially censored, he’d been censored 265 times. We also looked at how many times Joe Biden was censored during that period. It wasn’t once.

What is it that makes them believe they can do it? Rob, this is the key. People must understand that their censorship is a virtue. These companies don’t consider themselves American. They call themselves members in good standing of the global community.

So what is the global community’s belief? They believe in European socialism. In this type of socialism, virtue is first and freedom last. In our society, the Constitution is first, and then the virtue of its application, second. They see it in the opposite direction. They see virtue as more important than freedom.

What’s virtue? Virtue to them is everything we’re against. They view it as a virtue. They don’t believe in the Constitution. Hence, banning guns is a good thing because they don’t believe in the Second Amendment. Rob also believes in free speech. Censorship is a good thing in their minds because they don’t believe in the First Amendment. And that’s the secret sauce here.

So, you’ve got an entire industry, … it is more powerful, Rob, than any corporate industry in the history of man. Think about the robber barons, think about the railroads, all that stuff, that’s tiddlywinks compared to the power of Silicon Valley. Three companies have a trillion dollars in cash. Where’s the market competition? Apple wants something, so it eats it. You don’t eat an Apple, Apple eats you. They’re that big, you can’t compete against them.

Bluey: Let’s talk about one of the real-life consequences of that. Another shocking case of censorship, if you will. This happened in October ahead of the 2020 elections. The New York Post published an article. major scoop on Hunter Biden, and the corruption, the laptop, all that was associated therewith. Twitter and Facebook and other platforms quickly decided that the story should be suppressed. Their audiences couldn’t couldn’t see it. … And you have pollingIt is possible that this could have affected the outcome of elections.

Bozell:It was absolutely true.

Bluey: Now, what’s your opinion? In recent days, The New York Times and other news outlets have come out and now acknowledge that it’s true. Is it surprising that this acknowledgment was made? What are your thoughts on the Hunter Biden story?

Bozell:Okay, so now comes the Hunter Biden story. … You just asked the obvious, if this had been Don Jr. with a laptop, what would the media do? If in there, they’re talking about all these deals, and he’s done cocaine, and he talks about cutting a deal with the Chinese government, with the communists, and they’re going to hide 10% for “The big guy”—and if this had been Don Jr., there would have been no question who “the big guy” was.

You have all this information. And here’s the key, Rob, no one in the Biden campaign ever denied it. No one in the Biden family ever said this wasn’t true. This is all you need to know.

So, what was the media’s reaction? What was social media’s reaction? These people are caught doing all kinds of underhanded things and Facebook is the best place to find out. Facebook said they were suppressing the information in this case. Twitter immediately shut down the account at the New York Post. They then began closing down people who might talk about the story. The media had nothing to share. It was only seconds that they applied it, and that was that.

What was the real-world effect of this? After the elections, we conducted a survey. It was both fascinating and troubling. It was 1,750 people. This is about as accurate a poll as you could take. We went into seven battleground states—Nevada, Arizona, Georgia, North Carolina, Wisconsin, Pennsylvania, Michigan. These were the battlegrounds. We put a series of questions to Biden’s voters. “Did you know?” And then we asked them, … to those who did not know, “Had you known, would you have voted for Biden?”

Rob, it was terrifying. On every single issue, it was 35%, 45%, 50.5% of Biden’s voters had no idea that America had become energy independent, 49% had no idea that Trump had been nominated for three Pulitzer Prizes.

In every case, we then took the 4%, whatever the number might be of percent who said they wouldn’t have voted for Biden, we put it across those states. Trump won six out of seven states, winning 295 votes.

Then, we came across Hunter Biden. We asked, “Did you know about Hunter Biden?” Now, every conservative knows everything about Hunter Biden. We asked Biden’s voters. Rob, I think it’s 47%, thereabouts, of Biden’s voters had never heard of Hunter Biden.

It was never reported if you went to CBS. If you go on Facebook, it wasn’t allowed. This was therefore suppressed. Almost 50% of Biden’s voters had never heard about it.

So then we said, “This is the story.” Not passing judgment, “This is the story. Would you have voted for Biden had you known?” 9.4%, almost 10% of Biden’s voters in the swing states said they wouldn’t have voted for him.

The 9.4% was then divided across the seven states. Again—Nevada, Arizona, North Carolina, Georgia, Wisconsin, Michigan, Pennsylvania. Donald Trump would have won easily in every state, 311 electoral vote, and a landslide. This is the result of censoring a story.

The New York Times is published a year and half later. Well, whoop de-do, New York Times, thank you so much.

And yet, even when the Gray Lady, that font of wisdom where the rest of the media are concerned, comes out and says it is true—and there’s some incredible scandal here that is a thousand times worse than Watergate, a thousand times worse than anything else you’ve seen. … You’ve got the son piggybacking on Air Force Two rides and making billion dollar deals with the Communist Chinese, with 10% of it going to “the big guy.”

The last we checked, as of several days ago, it’s been 265 days since ABC, NBC, or CBS have mentioned the words Hunter Biden. They still aren’t covering it.

Bluey: That’s why it’s so critical, the work that you do—not only at the Media Research Center, but the Free Speech Alliance—to bring these issues to the forefront.

Brent, one last question for you before we wrap, you’ve written several books over the decades, all of which have really exposed media bias and brought the spotlight on issues that too often don’t get the attention they deserve. But your most recent book is quite different. It’s called “Stops Along the Way: A Catholic Soul, a Conservative Heart, an Irish Temper, and a Love of Life.” It’s a personal story about your own life. Tell us about what inspired you to write your latest book..

Bozell:First, I had some great stories to tell. They were, however, different stories. And it’s not a memoir, it’s not my autobiography. It is a collection of true stories. But what I’m hoping to do is to take the reader back, not just to the good old days, but to an extraordinary world of possibilities.

I think, Rob, we’re not dreamers anymore. We are so concerned with the here and now, as we should be, because I think this country is very much teeter-tottering, and I think we’re very much at an existential moment, but yet we need to be dreamers, too. We need to look at the world of possibilities. And I’ll take you to a world full of possibilities.

People have read it, and I cannot tell you how many comments I’ve gotten back. People are writing from all parts of the country to tell their stories or to share something that has affected them.

The second part of the book’s more political, telling stories there. I tell a story of someone 99 out of 100 conservatives may not have heard of. And yet without him, arguably there would have been no Reagan revolution, and you’ve never heard the name. I was a clerk for the man.

How many people are familiar with the story of John T. Terry Dolan’s life? I tell this story. And when you read the story, and it ends tragically and beautifully, but when you read that story, you’re going to say to yourself, if you’re a conservative, “OMG, I had no idea.” True stories.

Bluey: Brent. Thank you so much. I do appreciate it. We’ll be sure to leave a link in the transcript as well as the show notes for today’s episode. Thank you for what you’ve been doing, not only as a conservative leader, but exposing what’s going on in Big Tech and the media. We are very grateful for your efforts and look forward t o keep in touch.

Bozell: Rob, thank you for everything you’re doing.

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