Chick-Fil-A, American fast food restaurant specializing in delicious chicken sandwiches and waffle fries, is well-known for their conservative Christian values. The fast-food joint often makes national headlines for their random acts of kindness and taking a strong stance on conservative issues.
In addition to their tasty food and God-honoring beliefs, Chick-Fil-A has one signature staple that separates them from other fast food establishments. Instead of saying “you’re welcome” when a customer says “thank you,” Chick-Fil-A staff members respond with “my pleasure.”
Do you know why?
One Fox News host recently dug deeper into the meaning behind this unique, signature staple. According to Fox, Chick-Fil-A’s tradition originated from the chain’s founder, Truett Cathy.
Cathy reportedly first got the idea from staying at a Ritz Carlton luxury hotel. When Cathy thanked one employee, the staff member replied “my pleasure” to Cathy instead of “you’re welcome.”
Cathy thought that unique response made the hotel stand out and helped create a more memorable and pleasurable experience. He wanted Chick-Fil-A customers to have that same feeling when dining in or bringing meals home to their family.
However, despite what a customer might think, saying “my pleasure” actually isn’t a part of the employee’s official training. Staff is instructed to use “elevated language” but saying “my pleasure” apparently comes naturally as a part of the company’s culture.
Research doubles down on the benefits of using the word “pleasure,” reported Fox. Hearing the word itself makes customers feel happy.
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