Why Gwen Stefani Is Taking a Break From Red Lipstick

Gwen StefaniIt’s trying something new! After years of rocking a bold, red lip, the singer is ready to try something new.

The “Rich Girl” artist, 52, opened up about her glam evolution in her cover story for LuisaViaRoma‘s fall/winter 2022 issue, published on Monday, August 29, revealing that she has “ventured out of her comfort zone of red lips.” Since emerging on the scene with rock group No Doubt in the late ’80s, Stefani has been rocking a rosy pout, which popped with her platinum blonde tresses.

The California native is currently trying soft colors like nude and baby rose. “I just want to look as good as I can at any age, like we all do, and share that quality makeup truly does make a big difference in how you feel … The magic is in the makeup,” she told the publication.

She continued: “It’s just one of those things when you age, and your face constantly changes — you try new ways to look different and look the best you can. I would collaborate with amazing makeup artist and try new things I didn’t know I could do, especially on my face. The Voice, and it was fun to find different shades that worked.”

Stefani showcased her new look in the magazine shoot wearing a soft blush color to her lips. The dainty shade was complemented by a smoky eye and dramatic eyelashes — and the glamour only continued with her apparel. The hitmaker wore a black cutout dress with a fur coat and a simple fur coat in one shot. Stefani also wore a sequin suit and a sheer crystal-adorned frock in the editorial.


Gwen Stefani
Yulia Gorbachenko/LVR Magazine

“Living my glam girl fantasy,” Stefani wrote alongside the images via Instagram on Monday, tagging LuisaViaRoma.

The Just a Girl author’s beat was brought to life by her own makeup brand, GXVE Beauty. Stefani launched the beauty label, which is pronounced like “give,” in March, offering an eye shadow palette, pencil eyeliner, primer and of course, a red lipstick.

“GXVE has been over three years in the making, but I feel like I’ve been preparing for this moment my whole life,” she told ForbesAt the time. “I was a makeup girl behind the counter for Borghese and Ultima II. I had no training; they just opened it up and told me to make a display, and I was like, ‘Really? I’m in here now?’”

Speaking on the launch further, Stefani shared: “I look at GXVE in the same way an artist looks at their color palette — every product puts artistry into your hands … Everyone should have the ability to enjoy bold, clean makeup and feel great about themselves. That’s what I hope GXVE is for everyone.”