Whole Foods Under Fire After Controversial New Restaurant Name

April 30, 2018Apr 30, 2018

Whole Foods Market has recently found themselves at the center of a recent controversy. Many social media users have been quick to call out the grocery store chain after they have decided to partner with a restaurant that has a very tongue-in-cheek name.

365 by Whole Foods in Long Beach, California just announced the opening of a new restaurant named Yellow Fever. People are now calling the name of the pan-Asian cafe not only offensive but racist as well. While the restaurant chain currently has two other locations, it wasn't until Whole Foods partnership that the uproar began.


According to TODAY, "Yellow fever not only refers to an often fatal viral disease contracted by infected mosquitoes, but is also a racially charged term that signifies a non-Asian person being attracted to someone of Asian descent, usually with the connotation of fetishism."

Kelly Kim, co-owner of Yellow Fever, was aware the name may come across to some as shocking, but that didn't change her and her partner's mind. 

"One night, we just said 'Yellow Fever!' and it worked. It’s tongue-in-cheek, kind of shocking, and it’s not exclusive — you can fit all Asian cultures under one roof with a name like this. We just decided to go for it," Kim said of the restaurant's name.

Social media users didn't waste any time before sharing their thoughts on the name. While some did show their support for the restaurant, many found it racist and hurtful.




Kim, who is originally from South Korean, said that she never intended for the name to be offensive in any way. She took the name to only mean "an attraction or affinity of Asian people or Asian things."

What do you think of Whole Foods partnering with the restaurant? Do you find the name offensive? Let us know! In other recent news, a Hollywood hunk is required to pay $13,000 in child support after he and his wife divorce.

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