UK viewing figures for the Girls’s World Cup remaining smashed information on Sunday, with pundits predicting the sport may spark a sponsorship windfall for the game.
The England v Spain showdown hit a mixed peak of 14.8m viewers throughout the BBC and ITV, setting a file for a Girls’s World Cup finale.
Common viewing figures of 13.3m marked a UK file for any girls’s match. In the meantime in Spain, 7.4m watched, the nation’s highest ever viewers for a girls’s fixture. A reported 56 per cent of viewers have been male.
Analysis revealed earlier this 12 months how viewing time for ladies’s sport elevated throughout the board by 131 per cent in 2022. Laura Weston, trustee of the Girls’s Sport Belief, which carried out the analysis, instructed Constructive Information that the file World Cup audiences may “supercharge” the English Girls’s league by attracting larger sponsors.
“That is all about visibility,” she stated. “We will take these numbers to sponsors and the business facet and exhibit that the massive audiences are there – that’s what is actually going to maintain girls’s sport.”
Picture: Storm Machine
