Victoria’s Secret has put loads of thought into their rebrand. After saying the return of the label’s style present, the retailer has revealed that the “reimagined” presentation might be a feature-length movie.
As an alternative of shuffling fashions down the runway, the intimates firm will take viewers on a journey internationally to comply with a “group of 20 progressive world creatives from the colourful cities of Bogota, Lagos, London and Tokyo.” In accordance with a Tuesday, Could 9, press launch the category contains designer Melissa Valdes, filmmaker Korty, physique artist Aoi Yamada and extra who will give Us a glimpse at their work whereas additionally debuting new Victoria’s Secret creations.
Chris Rupp, chief buyer officer at Victoria’s Secret & Co., mentioned of the mission: “We’re excited to introduce a totally reimagined model of the style present, whereas bringing again the perfect of leisure and style our clients have been asking for.”
He added: “We’re celebrating the enduring heritage of the model by means of a brand new technology of artists, and we will’t wait to amplify their imaginative and prescient by means of our worldwide platform.”
The massive occasion will premiere this fall. A precise date has not but been introduced.
Victoria’s Secret initially unveiled the return of its runway present March following a four-year hiatus. “We’re going to proceed to lean into the advertising spend to spend money on the enterprise, each at top-of-funnel and likewise to help the brand new model of our style present, which is to return later this 12 months,” Timothy Johnson, Victoria’s Secret chief monetary officer, mentioned throughout the assembly, in response to The Hollywood Reporter.
The celebration’s revival comes after the 2019 presentation was canceled amid declining gross sales and growing backlash surrounding the corporate’s messaging. Traditionally, the Victoria’s Secret Vogue Present featured the trade’s hottest supermodels — together with Tyra Banks, Heidi Klum, Gisele Bündchen, Alessandra Ambrosio, Adriana Lima, Bella Hadid, Kendall Jenner and extra — in blinged–out bras and panties.
Whereas shoppers had lengthy expressed their disappointment with the label’s lack of variety and dimension inclusivity, the controversy got here to a head for Victoria’s Secret in September 2018. Ed Razek, former chief advertising officer and government vp of public relations, instructed Vogue that “transsexuals” shouldn’t stroll within the Victoria’s Secret Vogue Present as a result of “the present is a fantasy.” Whereas Razek did provide an apology and resigned in November 2019, that didn’t gradual the fierce Victoria’s Secret criticism. (Hulu additionally launched the docuseries Victoria’s Secret: Angels and Demons in July 2022, which uncovered the alleged misogynist remedy fashions confronted below former proprietor Leslie Wexner.)
Within the months and years that adopted, Victoria’s Secret showcased a dedication to progress. In June 2021, the corporate launched the VS Collective, which changed its signature fashions with girls of all styles and sizes, together with Priyanka Chopra Jonas, United States Girls’s Nationwide Soccer Group participant Megan Rapinoe and extra who purpose to “drive optimistic change,” the model mentioned on the time.
