Twitter Rebrands to ‘X,’ Elon Musk Ditches Platform’s Iconic Bird Logo

Say goodbye to the little blue hen — Elon Musk has formally relaunched Twitter beneath the brand new title X.

Musk, 52, introduced on Sunday, July 23, that the social media platform can be rebranded with a brand new title and brand. “Interim X brand goes stay later at present,” Musk revealed in a Sunday tweet.

Earlier that day, the enterprise mogul — who took over Twitter in October 2022 after buying the corporate that April — teased that the design for the model’s new brand was almost full, writing, “If a ok X brand is posted tonight we’ll make [it] go stay worldwide tomorrow.”

Musk additionally hinted on the brand’s design, tweeting, “If X is closest in fashion to something, it ought to, after all, be Artwork Deco.”

The letter X holds nice significance to Musk, as he launched the aerospace firm SpaceX in 2002. “Unsure what delicate clues gave it [a]approach, however I just like the letter X,” the Tesla CEO captioned a picture of himself crossing his arms in an X form.

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In celebration of Twitter’s rebrand, the corporate illuminated its places of work with the positioning’s model new X design. “Our headquarters tonight,” Musk wrote alongside a photo of the model’s San Francisco, California, headquarters on Sunday.

Twitter CEO Linda Yaccarino shared a similar photo of the constructing, which she captioned, “Lights. Digicam. X!”

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Yaccarino, 59, known as X “the longer term state of limitless interactivity” in a series of Sunday tweets. She continued: “For years, followers and critics alike have pushed Twitter to dream greater, to innovate sooner, and to meet our nice potential. X will try this and extra. We’ve already began to see X take form over the previous 8 months by our speedy characteristic launches, however we’re simply getting began.”

The rebrand announcement has been met with combined reactions from followers. “I’m Xstatic for a brand new starting,” one X user wrote in response to Yaccarino’s tweets. One other consumer, in the meantime, expressed their disappointment within the new updates by writing, “Elon Musk fails at making decisions NOBODY desires!”

Others jumped on the likelihood to poke enjoyable at Twitter’s new title, together with Sesame Road. “The letter X might be holding a press convention later at present,” the show’s official X account captioned an image of a letter X puppet at a microphone.

Following Musk’s acquisition of Twitter final yr, a number of celebs spoke out towards the platform’s new guidelines and laws, which included paying $7.99 to keep up a verified blue test mark.

“I deactivated my Twitter account at present,” Gigi Hadid wrote through a November 2022 Instagram Story. “For a very long time, however particularly with its new management, it’s turning into an increasing number of of a cesspool of hate & bigotry, and it’s not a spot I wish to be a part of.”

Elton John, in the meantime, defined he was leaving Twitter the next month upon studying of Musk’s plans to grant “basic amnesty” to suspended accounts.

“All my life I’ve tried to make use of music to convey folks collectively. But it saddens me to see how misinformation is now getting used to divide our world,” John, 76, tweeted at the time. “I’ve determined to not use Twitter, given their latest change in coverage which can permit misinformation to flourish unchecked.”