Uh oh! Travis Barker announced that he would be expanding his Barker Wellness Co. brand with a skincare line — but that doesn’t mean it’s being well received by fans.
“It’s vegan. It’s good. Apply it to your entire body. #barkerwellness,” Barker, 46, captioned an Instagram photo of himself with the new line of products in his mouth on Tuesday, September 20.
The brand, which originally sold CBD pain relief balms, and gummies, can be found on sites like Revolve, and the Barker Welness Co. Page. However, Blink-182 fans have taken to social networking to express their reservations about purchasing the products.
“A little confused by #TravisBarker’s celebrity skincare line (and the products are expensive 💸) #celebrityskincare #skincarebrand” the Estée Laundry beauty brand wrote via Instagram on Tuesday, referencing the five productive available, which range from a $95 two-in-one face mask and cleanser to a $140 renewal balm.
“$130 FOR EYE SERUM IM SCREAMMINGG,” one fan wrote in the comment section. “95 dollars for a cleanser?! to literally flush down the drain? 😂😂😂,” another quipped.
Others, however, focused on how the choice to enter the skincare space didn’t feel genuine to the rockstar’s brand.
“He could have done something so much more authentic to him!” one social media user said. “Custom temporary tats, a hand cream/ salve for dry hands good enough for drummers. There’s so much!”
Barker has been vocal about his love of cannabidiol for years, despite the backlash. Barker revealed that CBD helped him get sober during a Joe Rogan podcast episode in February 2019.
“I’m one of those people whose mind is racing constantly. I’ll get home from the studio at 1 or 2 a.m. and I’m just like, figuring out how long I gotta sleep before I get to wake up my kids to go to school. And I just sit there with my wheels spinning unless I use CBD,” he shared.
Naysayers were also quick to claim the California native had undergone a “Kardashianization” since tying the knot with wife Kourtney KardashianIn May.
“He didn’t want a wife, just a momager in law,” one Instagram user quipped.
Kardashian, 43, is the founder of lifestyle brand Poosh. He recently launched a new line vitamins and supplements. Kourtney’s sisters Kim Kardashian Kylie JennerSignature skincare is also available for women. Mom Kris JennerShe also has her own line.
Barker shared his inspirations from his wife last week. Elle, “Kourtney has taught me consistently is key when it comes to skincare and now I’m seein results,” adding that he wanted his own line to be “simple, so it’s straightforward for anyone to follow.”