Meet her at midnight! Taylor Swift launched the music video for her track “Lavender Haze” on Friday, January 27 — and it’s unsurprisingly filled with Easter eggs.
Swift, 33, first teased the visible for the Midnights opening observe on Thursday Night time Soccer in October 2022, together with clips for the “Anti-Hero” and “Bejeweled” music movies, each of which premiered that very same month and featured hidden messages for followers to decode.
Many Swifties thought of sure “Bejeweled” parts to be affirmation that Converse Now: Taylor’s Model would be the subsequent re-recorded album the Pennsylvania native releases. For instance, when Swift enters an elevator within the video, there are 13 different-colored buttons showing to characterize every of her albums within the order that they have been launched. The “Lover” songwriter hits the purple button for the third flooring, seemingly acknowledging her third report, Converse Now.
The Midnights period isn’t the primary time Swift has left trails of clues for her devoted followers. Main as much as the discharge of Crimson: Taylor’s Model in November 2021, the Grammy winner shared movies of jumbled letters by way of social media, giving her followers an opportunity to guess the titles of the album’s vault tracks.
“*Presses publish* *cackles maniacally* Stage: casually merciless within the identify of being trustworthy,” Swift captioned one of many clips in August 2021.
The Folklore musician’s penchant for cryptic messages goes again to her debut album when she started the custom of hiding sentences in her album liner notes utilizing misplaced uppercase letters.
“I like to speak by way of Easter eggs,” the “Clean House” singer informed Leisure Weekly in Could 2019. “I believe the perfect messages are cryptic ones.”
Regardless of her love of mystifying followers, Swift defined the which means behind the “Lavender Haze” lyrics by way of Instagram in October 2022.
“I occurred upon the phrase ‘Lavender Haze’ once I was watching Mad Males. I appeared it up as a result of I believed it sounded cool, and it seems that it’s a typical phrase used within the ’50s the place they’d describe being in love,” the Status artist shared in a video. “Should you have been within the lavender haze, then that meant that you simply have been in that all-encompassing love glow, and I believed that was actually stunning.”
She continued, referencing her relationship with Joe Alwyn: “I believe lots of people must cope with this now — not identical to ‘public figures’ — as a result of we stay within the period of social media, and if the world finds out that you simply’re in love with someone, they’re going to weigh in on it. My relationship, for six years, we’ve needed to dodge bizarre rumors … this track is form of in regards to the act of ignoring that stuff to guard the actual stuff.”
Swift and Alwyn started courting in 2016. The Conversations With Associates star, 31, has collaborated with the “Merciless Summer time” singer on songs together with “Betty,” “Exile” and “Candy Nothing.”
Scroll by way of for all the most important Easter eggs from the “Lavender Haze” music video:
