Taylor Swift and Scooter Braun’s Feud: A Complete Timeline

The unhealthy blood between Taylor Swift and Scooter Braun has impressed music lyrics, pressured celebrities to take sides and incurred the wrath of Swifties.

The drama got here to a head in June 2019 when it was introduced that Braun’s media firm, Ithaca Holdings, had acquired Scott Borchetta’s Large Machine Label Group for $300 million. Via the deal, Braun grew to become the brand new proprietor of Swift’s first six albums with Large Machine Information: her self-titled debut, Fearless, Communicate Now, Crimson, 1989 and Popularity.

Swift condemned the enterprise deal by way of Tumblr, calling it her “worst case state of affairs” and claiming that she’d confronted “incessant, manipulative bullying” from Braun for years.

That August, the singer introduced her plans to rerecord her first six albums in an try to regain the rights to her masters. “I feel artists should personal their very own work,” she instructed Robin Roberts throughout an look on Good Morning America.

Maintain scrolling for a whole timeline of Swift and Braun’s feud:

Justin’s ‘Taylor Swift What Up’ Put up (August 2016)

Justin Bieber shared a since-deleted picture by way of Instagram of him FaceTiming Braun and Kanye West, who was then a consumer of Braun’s. “Taylor Swift what up,” he captioned the snap. The submit got here amid Swift’s notorious feud with West.

Taylor’s Tumblr Put up (July 2019)

After Braun’s acquisition of Large Machine made headlines in July 2019, Swift slammed the enterprise deal by way of Tumblr.

Within the prolonged weblog submit, the musician claimed that “for years,” she’d “pleaded for an opportunity to personal my work” however was as an alternative “given a possibility to signal again as much as Large machine Information and ‘earn’ one album again at a time, one for each new one I turned in.”

Swift, who grew to become Large Machine’s first consumer in 2005, continued: “I walked away as a result of I knew as soon as I signed that contract, [Big Machine Records founder and CEO] Scott Borchetta would promote the label, thereby promoting me and my future. I needed to make the excruciating alternative to depart behind my previous.”

The 12-time Grammy winner then claimed that she discovered Braun had bought her masters after the deal was made public. “All I may take into consideration was the incessant, manipulative bullying I’ve obtained at his palms for years,” she wrote. “Now Scooter has stripped me of my life’s work, that I wasn’t given a possibility to purchase. Basically, my musical legacy is about to lie within the palms of somebody who tried to dismantle it. That is my worst case state of affairs.”

Swift additionally included a screenshot of Bieber’s notorious “Taylor Swift what up” Instagram submit, writing, “That is Scooter Braun, bullying me on social media once I was at my lowest level.”

That very same month, Bieber apologized for the submit by way of Instagram saying that it was “distasteful and insensitive.” He additionally defended Braun, claiming that the music government “didn’t have something to do with” the submit. “In all actuality he was the one that instructed me to not joke like that,” Bieber wrote.

Taylor Asks Followers for Assist (November 2019)

Swift shared an replace on the feud and instantly requested her followers for assist. In a letter shared by way of Twitter, she claimed that Borchetta and Braun instructed her she wasn’t allowed to carry out any music from her first six albums throughout her American Music Awards efficiency.

“I’ve been planning to carry out a medley of my hits all through the last decade on the present,” she wrote of the then-upcoming efficiency.. “The message being despatched to me may be very clear. Mainly, ‘Be a great little lady and shut up. Otherwise you’ll be punished.’”

Swift then requested followers to succeed in out to celebrities who work with Braun in hopes that they may assist her get permission to play her songs.

“Scooter additionally manages a number of artists who I actually consider care about different artists and their work,” she penned. “Please ask them for assist with this — I’m hoping that perhaps they will discuss some sense into the lads who’re exercising tyrannical management over somebody who simply needs to play the music she wrote.”

Later that month, Large Machine denied Swift’s claims in a prolonged assertion. “At no level did we are saying Taylor couldn’t carry out on the AMAs,” the label claimed. “Actually, we would not have the appropriate to maintain her from performing dwell wherever.”

Scooter Sells Taylor’s Masters (November 2020)

Lower than a 12 months and a half after buying them, Braun bought Swift’s grasp rights to Shamrock Holdings for over $300 million. That very same month, Swift shut down rumors that she’d bought her catalog from Braun, revealing that the sale had occurred with out her information.

“He would by no means even quote my staff a worth. These grasp recordings weren’t on the market to me,” she claimed by way of Twitter.

The Taylor’s Model Period Begins (April 2021)

Swift made good on her promise to rerecord her first six albums and launched Fearless (Taylor’s Model) in April 2021.

“I’ve spoken so much about why I’m remaking my first six albums however the way in which I’ve chosen to do that will hopefully assist illuminate the place I’m coming from,” she wrote within the album’s prologue letter. “Artists ought to personal their very own work for thus many causes, however probably the most screamingly apparent one is that the artist is the one one who actually is aware of that physique of labor.”

Swift went on to launch Crimson (Taylor’s Model) in November 2021 and Communicate Now (Taylor’s Model) in July 2023. In August 2023, she introduced that 1989 (Taylor’s Model) might be launched in October 2023.

Scooter Speaks Out (June 2021)

Braun shared his aspect of the story throughout an interview for a Selection cowl story. “I remorse and it makes me unhappy that Taylor had that response to the deal,” he instructed the outlet, claiming that the main points Swift shared concerning the acquisition had been “not primarily based on something factual.”

He continued: “I don’t know what story she was instructed. I requested for her to sit down down with me a number of instances, however she refused.”

Braun added that he was most harm by Swift’s characterization of him as a bully. “I’m firmly towards anybody ever being bullied. I all the time attempt to lead with appreciation and understanding. The one factor I’m proudest of in that second was that my artists and staff stood by me. They know my character and my reality. That meant so much to me,” he mentioned.

Scooter Loses Shoppers (August 2023)

Demi Lovato, who beforehand defended Braun in July 2019 when Swift referred to as him out for bullying, was one in every of a number of high-profile purchasers to reportedly lower ties with Braun in August 2023 together with Ariana Grande and Bieber.

An insider with information of the scenario instructed Us on the time that “all of Scooter Braun’s purchasers are below contract and negotiations have been happening for a number of months as Scooter steps into his bigger function as Hybe America CEO.”

Swift’s followers had been fast to theorize that the stories had been indicative of bother forward for Braun. “How Taylor Swift is sleeping realizing Scooter Braun’s empire is crumbling #karma,” one Twitter person wrote alongside a photograph of the titular mouse from Tom and Jerry snoozing soundly in a mattress.

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One other chimed in: “Justin Bieber, Demi Lovato and Ariana Grande leaving Scooter Braun?????!!?!?! Oh honey, that is higher than revenge,” referencing Swift’s 2010 monitor of the identical identify.