We’re completely buggin’! Alicia Silverstone returns as Clueless character Cher in one of many many star-studded commercials set to air throughout Tremendous Bowl LVII.
“It appears to be like just like the cat is out of the designer purse,” the actress, 46, captioned a teaser video through Instagram on Wednesday, February 1.
The clip exhibits Silverstone in her iconic yellow plaid skirt and blazer set strolling to the entrance of a classroom. She topped off her outfit with a C necklace.
“Don’t bug, your lady is again,” she says earlier than the Rakuten brand is proven as Supergrass’ hit track “Alright” performs. The corporate is reviving Cher Horowitz from Silverstone’s iconic 1995 film Clueless for his or her large sport advert.
The February 12 soccer championship, which pits the Philadelphia Eagles in opposition to the Kansas Metropolis Chiefs, will function tons of recent commercials starring celebs. Serena Williams and Brian Cox teamed up for a Michelob Extremely advert impressed by Caddyshack. They’re joined by varied sports activities stars — together with Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike and Canelo Alvarez — as they take over Bushwood Nation Membership.
The Tremendous Bowl brings within the greatest viewers for TV every year, with an estimated 208 million tuning in final yr, in response to the NFL. With that many eyeballs, advertisements value a premium, promoting at a record-breaking $7 million for 30 seconds of airtime in 2023.
Nevertheless, Cox, who performs Logan Roy on HBO’s Succession, solely informed Us Weekly that he didn’t even know that the sport day advertisements are thought of an enormous popular culture establishment.
“I didn’t even know what a Tremendous Bowl business was,” the Scottish actor, 76, informed Us on Monday, January 30. “My sons defined it, ‘Dad, it’s one of many highest honors you could possibly have is to be requested to be in a Tremendous Bowl business.’ I mentioned, ‘Actually?’ I mentioned, ‘Oh, OK. Didn’t know.’”
Nevertheless, it wasn’t the thousands and thousands of potential viewers who made Cox nervous about filming the advert.
“Then they informed me I’d, I used to be gonna be enjoying golf with Serena Williams, which was a really daunting side,” he admitted. “And I’m not actually a really sporting kind in any respect. And he or she might be the best feminine athlete on this planet, you recognize? And in order that was daunting. However she was so candy and so good and had nice dignity about her. I had large respect for her as a result of there was no fuss. She simply obtained on with it and did the job. I imply, quite a lot of actors might study from Serena Williams, I let you know.”
See the star-studded advertisements air throughout Tremendous Bowl LVII on Sunday, February 12, on Fox, and scroll all the way down to see all of the celebs who will likely be in Tremendous Bowl 2023 commercials:
