Snoop Dogg has conquered music, culinary delights and extra — and now, he’s including clothier to the listing due to footwear model Skechers.
“The wonderful crew at Skechers took my concepts and my taste and we created this assortment for all walks of life,” Snoop Dogg, 57, stated in a press launch of his multi-year partnership. “Step yo shoe sport up with my fashion and swag in each pair — with Skechers you’ll be snug wherever you go. Put on them with a go well with to a marriage or on the court docket with shorts, you’ll look fly both method as a result of these sneakers are for everybody.”
The primary three capsules dropped on Tuesday, August 1, highlighting Snoop Dogg’s design aesthetic in versatile and street-ready sneakers. The debut vary, which is unisex, is available in vivid colours with contemporary design components.
“We have been already working with Eavesdrop on the co-branded assortment previous to his unimaginable award-winning Skechers x Snoop Dogg Tremendous Bowl industrial earlier this 12 months,” Skechers president Michael Greenberg stated in an announcement. “Snoop mixed his eye for fashion and laid-back sensibility with the signature consolation of Skechers, leading to an genuine collaboration and partnership.”
Snoop Dogg personally chosen the gadgets within the vary after strolling into the Skechers showroom, choosing silhouettes and designs that finest match his fashion — and “Snoopifying” them with distinctive supplies, colours and prints.
His first key choose is the Skechers Stamina, a contemporary tackle the sneaker of the identical title from 2004. The retro-inspired shoe comes with a suede and mesh blended higher, constructed from a multi-material and coloured trim. Snoop Dogg even selected its vivid colours to imitate his platinum-selling LP Rhythm and Gangsta: The Masterpiece, which dropped in 2004.
Snoop Dogg additionally conceived a pair of “Snoop One OG” slip-ins that’s his ideally suited “put on day by day, put on in all places” shoe. The leather-based bungee sneaker options Skechers’ Unique Heel Pillow to assist maintain the foot in place a smoke-printed graphic on the outside and a “Snoop S” emblem on the toe.
Whereas there’s an expansive assortment of sneakers to select from, there will likely be much more down the road. Two extra limited-edition drops will debut later this month, together with one with Snoop Dogg’s NFT character Dr. Bombay.
The OG and Remix Capsule sneakers can be found now at skechers.com, Skechers retail shops in america and at numerous specialty shops.
