‘SNL’ Reacts to Brands Dropping Kanye West Amid Scandal: Video

Standing with Skechers! After Kanye West misplaced a number of million-dollar model offers over his controversial actions, Saturday Evening Dwell reacted to the enterprise adjustments.

“Kanye West has now been dropped by Adidas, the Hole, Balenciaga and all Bar Mitzvah playlists,” Michael Che quipped in the course of the Saturday, October 29, episode of SNL’s “Weekend Replace” phase. “Within the wake of Kanye’s anti-Semitic feedback, Adidas stated it will cease making Yeezy footwear. Followers of Yeezys stated it’s the worst factor to occur to them since any puddle.”


Fellow anchor Colin Jost, for his half, added: “Is it simply me or did half the businesses that dropped Kanye sound pretend? I noticed the headline that claims, ‘TJ Maxx cuts ties with Kanye.’ I used to be like, ‘Did Kanye know he labored for TJ Maxx?’ Additionally, except we already affiliate you with Kanye, you didn’t must announce you’re chopping ties. Like, we didn’t want Peloton to announce [they’re] now not enjoying Kanye’s music. Thanks, Peloton, now we will relaxation straightforward understanding that we received’t hear ‘Gold Digger’ whereas we [use] your bike.”

The Yeezy designer, 45, got here beneath hearth earlier this month after his Paris Style Week present. Each West and Candace Owens wore “White Lives Matter” shirts to the October Yeezy presentation. Whereas the likes of Gigi Hadid, Diddy and Vogue editor Gabriella Karefa-Johnson publicly condemned the rapper’s outfit alternative, he continued to defend himself.

“I do sure issues from a sense, I simply channel the power. It simply feels proper. It’s utilizing a intestine intuition, a reference to God and simply brilliance,” West stated throughout an October 6 look on Tucker Carlson Tonight. “Individuals, they’re on the lookout for an evidence and [they] say, ‘Nicely, as an artist you don’t have to provide an evidence,’ however as a pacesetter, you do. So the reply to why I wrote ‘White Lives Matter’ on a shirt is as a result of they do. It’s the plain factor.”

'Saturday Night Live' Praises Brands Cutting Ties With Kanye West After Controversy, Spoofs Skechers Drama

Kanye West
Evan Agostini/Invision/AP/Shutterstock

Regardless of believing in his sartorial freedom, West went on to slam his critics by hurling a string of anti-Semitic messages in retaliation. The Chicago native’s social media accounts have been briefly restricted as manufacturers questioned their partnerships with West after he claimed he needed to go “loss of life con 3” of people of Jewish religion. Balenciaga, Adidas, Hole, Vogue journal and CAA (Artistic Artists Company) have all since minimize ties with the “Stronger” artist.

“I’ll say I’m sorry for the folks that I damage with the ‘loss of life con’ 0,” the “Heartless” rapper stated throughout an October 19 look on Piers Morgan Uncensored. “I really feel like I brought on damage and confusion. And I’m sorry for the households of the folks that had nothing to do with the trauma that I had been by way of, and that I used my platform the place you say damage individuals damage individuals. I used to be damage.”

Amid the scandal, West tried to breach the doorway of Skechers’ company workplace in Los Angeles on Tuesday, October 25. The footwear model’s workers escorted the Grammy winner off the premises, per a Wednesday, October 26, assertion, during which they famous they’ve “no intention” of working with West in any capability. SNL — which was hosted by Jack Harlow, who additionally served because the episode’s musical visitor — made their very own parody of what went down.

'Saturday Night Live' Praises Brands Cutting Ties With Kanye West After Controversy, Spoofs Skechers Drama

“Right here at Skechers, we delight ourselves on two issues, making trendy, comfy footwear at an inexpensive worth and having zero tolerance for antisemitism,” Cecily Sturdy started a fictional TV advert on Saturday, enjoying the agency’s advertising director. “Like the remainder of the nation, we have been appalled by Kanye’s horrific feedback, and we vowed to by no means work with them in any capability, however can we additionally level out that, of all the businesses he may have approached and been rejected by, he selected Skechers.”

The Schmigadoon! star, 38, was joined by forged members Bowen Yang, Punkie Johnson, Chloe Fineman and extra to carry out the promoting spoof, during which they likened Skechers reps to “heroes” for shutting down West’s enterprise advances.

Saturday Evening Dwell airs on NBC Saturdays at 11:30 p.m. ET.

For extra, watch the clip above!