Skims’ latest partnership is a slam dunk.
Kim Kardashian introduced by way of Instagram on Monday, October 30, that her shapewear label is now the official underwear accomplice of the NBA, WNBA and USA Basketball.
“I’m extremely pleased with Skims partnership with the NBA, as it’s a reflection of Skims rising affect on tradition,” Kardashian, 43, shared in a press launch by way of the NBA web site. “Collectively, Skims and the NBA will join folks of all backgrounds via vogue, sport and expertise, and I look ahead to seeing the partnership thrive.”
NBA commissioner Adam Silver echoed related sentiments, sharing, “We look ahead to bringing NBA followers and Skims customers distinctive experiences, new choices and premium merchandise via our partnership.”
Followers will be capable to see the partnership “come to life” at occasions all through the NBA All-Star and NBA In-Season Match, per the press launch.
The main enterprise transfer comes after Skims expanded into menswear earlier this month. The corporate shared the information in a marketing campaign that includes Oklahoma Metropolis Thunder star Shai Gilgeous-Alexander, San Francisco 49ers defensive lineman Nick Bosa and soccer icon Neymar Jr.
The professional athletes all posed shirtless, exhibiting off their toned physiques in an assortment of boxers from the Skims Mens Cotton, Stretch and Sport collections. The Cotton line options items “constructed from a tender, mid-weight cotton mix with built-in restoration for snug, on a regular basis put on,” per an October 23 press launch. The Stretch capsule, in the meantime, “won’t ever lose form” and is “constructed from a maximum-stretch cloth.” As for Sport, the drop is very excellent for Bosa, Neymar and Gilgeous-Alexander as it’s “designed to particularly assist efficiency.”
Gilgeous-Alexander, 25, donned a white pair of briefs earlier than slipping right into a black possibility whereas tossing a basketball. The Canada native, who’s hailed for his vogue sense and attended the 2023 Met Gala in Thom Browne, accessorized the look with gold necklaces and diamond earrings. Bosa, 26, left little to the creativeness in fitted grey underwear, ending his look with a pendant chain. He additionally modeled a gunmetal-colored set that included a silky tender T-shirt.
Neymar, 31, for his half, kissed a soccer ball whereas exhibiting Us his olive inexperienced Skims and intensive tattoo assortment all through his higher physique.
Since its launch in September 2019, Skims has been named one of the crucial influential firms by Time. Kardashian was featured on the journal’s June 2023 cowl and revealed within the accompanying story that the model made $500 million in 2022. Final 12 months, the shapewear line doubled its valuation to $3.2 billion after elevating $240 million in new spherical funding, per Bloomberg.