On Monday night, Fox News’ Sean Hannity called for a “cease-fire” with Keurig, reported the news agency.
Ever since Keurig tweeted that they would be removing their adds from Hannity’s show after his interview with Roy Moore, fans have been smashing their Keurigs and posting pictures or videos online. Keurig originally said they would remove their advertisement from Hannity because of his coverage of sexual assault accusations against U.S. Senate candidate Roy Moore. People argued that Hannity was too soft on Moore when he appeared on his show.
“Please stop smashing your Keurig coffee machines,” Hannity said in his monologue Monday night. He added that the coffee company was “a victim in all of this.”
The company tweeted on Saturday that they “worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.” That triggered a string of videos of people destroying their Keurig.
On his show, Hannity said the liberal group Media Matters for America was responsible for targeting his advertisers. This happened after critics said he seemed to defend Moore, who was accused last week of having sexual contact with a 14-year-old girl and a 16-year-old when he was in his 30s. Hannity said critics took his statements out of context.
Keurig’s CEO, Bob Gamgort, addressed the situation on Monday. He said the way the advertisement was handled was “unacceptable” and said the move “was done outside of company protocols.”
The memo explained that the company isn’t partisan. They advertise to both liberal and conservative networks, “which will continue.” Gamgort told employees, “I apologize for any negativity that you have experienced as a result of this situation and assure you that we will learn and improve going forward.”
Hannity added that Keurig was “preyed upon by the most anti-free speech, pro-censorship group in the United States today. It is a group that is bought and paid for by friends and supporters of the Clintons and as you may have seen, the radical leftist group Media Matters for America.” He added that Media Matters “launched yet another smear campaign against me to try to get me thrown off the air and get rid of all my advertisers.”
If Media Matters “and their paid pack of hitmen” had their way, according to Hannity, “there would be no Fox News Channel. … There would be no dissent, no difference of opinion, no free exchange of ideas.”
Hannity also stated that “what Keurig did was a mistake, and the CEO admitted it.” He once again asked people to stop smashing their coffee makers. As a way to further smooth over the situation, Hannity is giving away 500 Keurig coffee makers.
Media Matters responded late Monday in a statement to Fox News, "While Hannity and his supporters were busy today smashing coffee makers, six more advertisers either removed their ads from Hannity’s show or confirmed that they will not run ads on Hannity’s show going forward."