Rihanna’s 13-month-old son RZA is prepared for his shut up.
The 35-year-old singer’s child boy — who she shares with boyfriend ASAP Rocky — starred alongside her in a Savage x Fenty marketing campaign in help of the model’s new maternity capsule.
Within the photos, taken by photographer Dennis Leupold, Rihanna may very well be seen rocking the Savage x Cotton Maternity nursing bra in Black Caviar whereas cradling little RZA — who sported tiny Savage x Fenty boxers. The mother-son duo flashed broad smiles for the digital camera with RZA holding on to his mother’s arms.
Rihanna teamed the undergarment with only a pair of black panties, permitting her rising child bump to be on show. (Rihanna confirmed she and Rocky, 34, expect a second youngster throughout her Tremendous Bowl LVII halftime present efficiency in February).
Along with the nursing bra, the maternity drop additionally contains different bralettes that characteristic neckline-to-underarm openings and adjustable front-facing straps — with the aim of providing comfort and performance.
“The brand new maternity capsule is about bringing that confidence and luxury to mothers at each stage of their journeys,” Rihanna mentioned in a Wednesday, August 9, press launch. “I need to remind folks you can nonetheless channel sexiness and really feel good whereas being a mum or dad.”
Selling confidence and self-love has been the precedence for Rihanna’s intimates firm since its launch 5 years in the past.
In June, she introduced her resolution to step down as Savage x Fenty’s chief govt officer with the hope of taking the label to new heights.
“It’s been stunning to see our imaginative and prescient for Savage x Fenty affect the business at such an unimaginable magnitude over the past 5 years,” Rihanna instructed Vogue Enterprise in an announcement. “That is just the start for us, and we’re going to proceed to broaden in ways in which all the time join with the patron.”
Rihanna tapped Hillary Tremendous, who beforehand was the CEO of Anthropologie Group, to succeed her starting on June 26.
“I’m thrilled to affix the Savage x Fenty household,” Tremendous, 51, instructed Vogue Enterprise. “The model is a serious powerhouse within the lingerie and attire business, and its unwavering dedication to celebrating inclusivity and fearlessness is inspiring.”
Rihanna unveiled Savage x Fenty in 2018 alongside a bunch of buyers, together with LVMH.
“It was essential to me to push the boundaries, but in addition create a line that girls can see themselves in,” the Oceans 8 star gushed of the debut line throughout her launch occasion in Might 2018. “I need to make folks appear and feel good and have enjoyable taking part in round with totally different kinds. There are actually no guidelines with lingerie, cute and edgy can reside in the identical assortment. The road dares you to strive one thing new whereas utterly remaining genuine to your self.”
