Though he is only one year into his presidency, President Trump already has his sights set on his 2020 re-election. Now, he has named his campaign manager.
Donald Trump will seek a second term and has chosen Brad Parscale as his campaign manager. Parscale served in the Trump campaign in 2016 as the digital strategist.
While the White House talked about Parscale leading Trump’s 2020 campaign back in the summer, reports are now flooding in about the confirmed decision.
According to Independent, President Trump is interested in focusing on more online strategies for his 2020 campaign. Because of that focus, it makes sense that Brad Parscale, an expert in that field, was chosen for this top position.
Parscale began working with Trump in 2011 as a web developer. When President Trump announced he was running for president in 2015, Parscale was reportedly one of the first people who he called.
When talking about the 2016 campaign and specifically Trump’s online presence, Parscale said that they dominated the opponent, Hillary Clinton.
He had said, “I bet we were 100x to 200x her. We had [cost per thousands] that were pennies in some cases. This is why @realDonaldTrump was a perfect candidate for Facebook.”
The 41-year-old also talked about the importance of social media in the election. He said, “I understood early that Facebook was how Donald Trump was going to win. Twitter was how he talked to the people, but Facebook was going to be how he won. I think Donald Trump won, but I think Facebook was the method. It was the highway in which his car drove on.”
According to TIME, Parscale had no political experience before working with Donald Trump. However, after proving himself when working for the Trump organization and then helping in the 2016 elections, he now has the lead role in the 2020 re-election campaign.
What do you think about Brad Parscale as Trump’s campaign manager and about their online approach? Let us know! Recently, the Trump campaign released a new line of hats and a new phrase.