Police and Blue Bell ice cream are working together to find a woman who licked the top of an ice cream tub. In the now viral video, the woman licked the ice cream and then returned it to the supermarket freezer.
In a video posted to Twitter, which has 11 million views, shows a young woman taking the lid off a tub of Blue Bell ice cream, licking the top of the product, then putting it back in the freezer and walking away, laughing as she goes.
An off-camera voice can be heard saying "lick it" and then "put it back, put it back."
It's unclear how the Twitter user came across the video. He wrote in the tweet, "What kinda psychopathic behavior is this?!"
People have responded with outrage. They couldn't believe what they saw.
In a further statement shared on its website, Blue Bell said it's working with "law enforcement, retail partners, and social media platforms" to find the perpetrator.
"This type of incident will not be tolerated," the Texas-based creamery added. "Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers."
While the identity of the woman in the video has not been revealed, one man has come forward saying he's the one who filmed the video, though it's unclear whether this is true.
It's also seemed too have created a trend. At least one person has already followed her example.
Does this disgust you? Let us know in the comments.