Pete Davidson has one thing to inform Us. The comic “can’t develop a full beard” — regardless of being the face of males’s grooming label Manscaped.
Davidson, 29, shared the revelation in a hilarious advert for the corporate whereas selling Manscaped’s latest trimming instrument. “Hey, I’m right here to speak in regards to the Beard Hedger from Manscaped,” the Saturday Evening Stay alum mentioned in Us Weekly’s unique have a look at the business. “I can’t develop a full beard, so I employed a distinct Pete Davidson to star on this business,” the New York native mentioned earlier than introducing viewers to his non permanent substitute — who’s seen rocking a thick mustache.
“What’s that like … with the ability to develop one and being a person?” Davidson requested his fill-in earlier than the director requested the Meet Cute star to depart the set. “Actual Pete, we’d like you to step out … solely expertise on set,” she mentioned to the TV persona.
“Pretend” Pete then started to speak in regards to the Beard Hedger, praising its “20 totally different lengths settings.” He continued: “I assume you possibly can say, we make bushiness our enterprise.”
Crew members proudly cheered “pretend” Pete on, however Davidson was not impressed. “No, it’s terrible. You don’t gotta be humorous, man. You’ve received the beard. Simply let the beard do all of the speaking,” the Massive Time Adolescence actor quipped.
The clip then transitioned to point out an up-close view of the product as audio from Davidson’s substitute performed within the background. “Introducing the Beard Hedger from Manscaped. It really works on nice beards and beards like Pete Davidson’s beard,” he mentioned.
The video ended with the “pretend” Pete asking the King of Staten Island star if he used the Beard Hedger on his non-public elements. “No,” Davidson mentioned earlier than giving the digital camera a cheeky grin.
Marcelo Kertész, chief advertising and marketing officer of Manscaped, opened up in regards to the marketing campaign in an announcement to Us, sharing: “Pete Davidson is thought for a lot of issues, however rising a totally bushy beard isn’t one in all them. So, with Pete missing a bit within the facial hair division, we took a uniquely playful method, making a spot rife with authenticity and irony for the Beard Hedger — our newest and most enjoyable product launch thus far.”
The piece, which debuted on January 17, is a “premium beard-sculpting machine” designed to create a glossy model “in a single swipe.” Along with the numerous totally different lengths, the instrument comes with a zoom wheel, a three-level LED cost indicator and a 60-minute runtime Li-ion battery. The product, presently on sale for $95, can also be waterproof.
Manscaped introduced in July 2022 that Davidson had signed a four-year partnership with the life-style model. In his position, the Our bodies, Our bodies, Our bodies actor will star in advertisements, campaigns and can present clients with “many extra laughs.” The comic can also be a Manscaped shareholder.
That very same month, the corporate launched Davidson’s first promotional video, which noticed him raving over the Garden Mower 4.0 trimmer with quite a lot of humorous one-liners. “That is Pete Davidson for Manscaped,” he mentioned within the business earlier than bursting into laughter. “Let’s present them how hairless we may very well be, boys,” Davidson, who was wearing a black satin gown, then mentioned.
The business concluded with Davidson joking, “Meet the brand new face, amongst different elements, of Manscaped.”