A celeb sandwich. Pete Davidson makes a scrumptious meal with Jon Hamm and Brie Larson in Hellman’s new industrial, set to air throughout Tremendous Bowl LVII.
The sport day advert begins with Hamm and Larson in a fridge with a large jar of mayonnaise. “Brie, any concept why we’re in a fridge?” the Mad Males alum, 51, asks.
“Properly, I’m Brie,” the Oscar winner, 33, notes. “And also you’re …”
Hamm says his first title earlier than he realizes their connection. “Brie and Hamm!” he says. “Hamm and Brie — I get it. And Hellman’s!”
Larson explains, “We’re dinner.”
Hamm provides, “With Hellman’s, all these leftovers will be something.”
Instantly, the fridge door opens, revealing the hungry Saturday Evening Dwell alum. “Is that Pete Davidson?” Hamm asks. “He actually is in every single place.”
“I’m gonna eat you guys,” the Staten Island native, 29, declares.
Fortunately, Davidson makes use of precise meat, cheese and Hellman’s mayo to create a mouthwatering ham and brie panini. “You guys are actually scrumptious,” he tells them.
“That’s … that’s bizarre,” Hamm declares.
Davidson declares: “Hellmann’s brings leftovers to life.”
The Unilever model’s marketing campaign tagline — “Make style, not waste” — is proven with Hellman’s driving consciousness round meals waste at house.
It’s the model’s third Tremendous Bowl spot highlighting the problem, and it’s Davidson’s second 12 months being a part of Hellman’s recreation day commercials. He was tackled by Jerrod Mayo within the 2022 promos.
“Being part of final 12 months’s advert with Hellmann’s actually opened my eyes concerning the situation of meals waste,” Davidson stated in a Tuesday, February 6, press launch. “After they requested me to open up my fridge this 12 months and get extra folks to consider bringing leftovers to life, I believed it was fairly cool.”
Hamm stated he was delighted to hitch Hellman’s and Davidson. “Filming this spot alongside Brie Larson, Pete Davidson and a large jar of Hellmann’s was an actual honor for me,” the Missouri native stated in a press release. “I didn’t actually take into consideration how a lot meals waste occurs at house whenever you don’t take note of what’s in your fridge till filming this industrial. Pete could have discovered me scrumptious, however I discover myself impressed to convey my leftovers to life and make a distinction in the case of lowering meals waste.”
Larson, in the meantime, quipped that she was thrilled to encourage folks to cease throwing away their scrumptious tender cheeses. “When Hellmann’s got here to me about incorporating my namesake ingredient into their Huge Sport industrial, I used to be thrilled,” the Captain Marvel star stated in a press release. “It occurs to be a scrumptious, versatile addition to many dishes – identical to Hellmann’s mayo! – so I hope our industrial conjures up viewers to maintain that in thoughts the following time they give thought to tossing brie out.”
Watch the 30-second spot above earlier than it airs throughout Tremendous Bowl LVII, which airs stay on Fox Sunday, February 12.