Skims have made summer even more hot! Paris Jackson, Madison BaileyAnd Bella PoarchIn an advertisement for the magazine, they showed off their bikini bodies. Kim Kardashian-founded brand’s latest swim collection.
The campaign, which launched on Monday, July 25, is inspired by “the playful spirit of the Los Angeles pool party scene,” according to a press release. The new capsule comprises of swimsuits, dresses and accessories “designed with the Skims signature fit and comfort to offer flattering, targeted support.”
Jackson, 24, looked stunning in a caramel-colored string swimsuit in one shot. Another image showed her sitting on a floatie with a skin-tight one piece while she swam in another. Bailey, 23, looked stunning in a black swimsuit cutout and sat on a brown Skims towel.
In another photo, Jackson and Bailey pose together wearing chrome sunglasses to show off their poolside looks.
Poarch, 25, modeled a high-cut one-piece in this season’s most popular color: Barbie pink. The musician styled her look with gloves and wore her hair up in a sleek ponytail.
For Jackson, being featured in the campaign was a “full circle moment.”
“I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for Skims is a full circle moment,” she said in a statement. “I love the brand and doing this shoot was so much fun.”
Poarch echoed similar sentiments, sharing: “I’m so thrilled to be a part of the new SKIMS Swim campaign! I’m obsessed with the new collection – from gloves to dresses, there is so much to choose from, and I love how the brand always pushes style boundaries this way.”
Bailey added: “Skims is known for their iconic campaigns, so to be a part of the latest one for Swim was so exciting! I’m a huge fan of the brand and this collection is so fun, I’ll be wearing it all Summer long.”
The new collection will be available on Thursday, July 28, 2008.
Kardashian, 41, launched Skims in 2019 with undergarments, shapewear, and swimwear.
“I am so excited for you guys to see swim, it’s so insane,” the fashion designer said via Instagram Stories on March 14. “I really wanted pieces for every single body. So, if you wanted to cover up and use a sarong, if you want to cover your arms, you can, if you want a triangle top or to fully cover your chest, different kind of bottoms — you just pick and choose. It’s like Lego pieces … You can hide the pieces you want to hide and accentuate the ones [you want to accentuate].”
The first collection featured 19 silhouettes in a variety of colors. The sizes of all items range from XXS-4X and the prices start at $32 to $108.