Olivia Wilde Loves the Award-Winning ILIA Limitless Lash Mascara

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Editor’s note: Article originally published in January 2020.

All eyes were on Olivia WildeOver the past two decades. She has been a recurring character since her inception. The O.C. to directing one of 2019’s most beloved films, Booksmart, she shows no signs of slowing down — and is it just UseIs she becoming more beautiful every day?

Wilde is the best choice for a beauty routine. She’s already saved so many thinning brows around the world with her RevitaBrow recommendation, and now she’s here to help our eyelashes make a serious impact by revealing her favorite mascara!

You can see it: Order the Limitless Lash Mascara at ILIA or Amazon!

We were thrilled to discover that Wilde had chosen 15 of her favourite picks from jewelry to makeup. InStyleFor the February issue, we immediately grabbed our notepads or opened them on our smartphones. Her wisdom is essential to our daily lives, especially when it involves getting ready in the morning. That’s why from now on, we’re perfecting any eye glam with her must-have: the Limitless Lash Mascara from ILIA!

This bestseller has over 2,000 reviews, and shoppers say it’s their “all-time favorite mascara” — no doubt. They’ve “never had a mascara make [their] lashes look so long” in the past, and their friends are even asking if they’re wearing faux lashes. Unlike faux lashes, however, we don’t have to worry about if this mascara will stay on all day. Shoppers say it sticks like glue, but a “delicate, natural” glue that washes off with ease when it’s time for bed!

ILIA claims that this fan-favorite mascara will “go above and beyond the expectations of any natural mascara” on the market. The formula is builtable, flake-free, lightweight and can curl, lengthen, volumize and lift lashes without clumping.


Olivia Wilde at the 25th Annual Critics’ Choice Awards on January 12, 2020.
Matt Baron/Shutterstock

You can see it: Order the Limitless Lash Mascara at ILIA or Amazon!

We haven’t even gotten to one of our favorite parts yet. This cruelty-free mascara isn’t only about day-to-day beauty, but long-term results. Its nourishing formula is made with organic bee and carnauba oils, shea butter, and arginine (keratin) and helps to condition, strengthen, and soften every lash.

This soft black mascara wasn’t just a happy accident for ILIA. The brand had to test over 100 brushes before it came up with the dual-sided version. One side has shorter bristles, the other has longer bristles. The shorter side can be used for volume and curling, while the longer side can build length and separate lashes.

This mascara is available in mini and full-size. You can have one for your vanity and one for your purse. This way even when you’re in a rush, you can still run out the door knowing by the time you get to your destination, your lashes will be ready to impress!

You can see it: Order the Limitless Lash Mascara at ILIA or Amazon!

Want to see more? You can find more bestsellers at ILIA Beauty by clicking here

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