Most generous areas for charitable giving revealed – interactive map

New research shows that Hounslow in West London is the most charitable area in the country for charitable giving.

London borough is home to the highest percentage of residents who donate a portion of their average salary to charity. It is followed by Brighton, the Isle of Wight and Ealing, another west London borough.

The research by the Charities Aid Foundation shows that Hounslow residents give a median donation of £35, compared with £20 on average across the country.

The total amount donated to charity fell from £11.3 billion in 2020 to £10.7 billion in 2021, and there are fears that the current cost of living crisis will see this fall again in 2022.


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According to research, around one in eight people may cut back on donations within the next six-months.

Ealing Southall MP Virendra Sharma welcomed the generosity of his constituents, saying: “Thank you to the generosity of Ealing residents, @CAF has found that our area is the 4th most generous place in England and Wales.”

Neil Heslop, chief executive of CAF, said: ”Our research reveals the generous spirit of people from all parts of England and Wales.

“As we all face financial cost-of-living pressures, we encourage people to carry on giving what they can, or consider supporting in other ways by donating items to charity shops or volunteering, to help charities to continue their vital work helping the most vulnerable in society.

“Government could also further support charities by introducing measures such as making the Gift Aid process easier, which effectively tops up donations, and ensuring charities benefit from levelling-up funding.”