Meredith Duxbury on Stardom, Haters and Her Viral Foundation Hack

Meredith Duxbury is the second! It’s exhausting to not take discover of the wonder guru, who rose to fame by way of TikTok because of her viral basis approach.

Since making her debut on the social media platform in March 2020, Duxbury, 23, has amassed practically 20 million followers, launched collaborations with Kiss, starred in a marketing campaign for e.l.f. Cosmetics and signed with Ulta Magnificence. She’s even solidified herself as an It Lady, scoring invitations to the most effective exhibits throughout style month.  

The bubbly social media persona, nevertheless, is most identified for her well-liked — and generally controversial — basis software. Her course of consists of as much as 10 pumps of basis that she applies and blends on her face utilizing her fingers. Whereas the strategy appears daunting and unconventional, Duxbury has her causes. 

“I began doing my make-up this fashion in faculty as a result of my basis was $55, and I used to be like, ‘That is so costly! How can I make it final?’” the make-up knowledgeable instructed Us Weekly completely in February. Duxbury defined that she grew pissed off with sure magnificence instruments, particularly sponges for “absorbing” a lot of the product earlier than it even touched her face. “I’ve freckles, so after I do my make-up, I love to do a full-coverage glam, and it simply wasn’t working with the sponge.”  

Meredith Duxbury
Reynaud Julien/APS-Medias/ABACA/Shutterstock

So, Duxbury fairly actually took issues into her personal fingers. “I noticed the heat of my fingers would mix extra seamlessly with the inspiration, so I attempted it and fell in love. I assumed, ‘Lastly, I’m not losing product.’ It simply labored so properly for me, and I might actually really feel the applying on my pores and skin.”  

The New York-based influencer went on to share lots of of movies of the approach by way of TikTok with the purpose of offering a secure and teachable house for her fellow magnificence lovers. 

“Once I movie my movies, I attempt to all the time toss stuff in there that educates individuals as a result of after I was youthful, I had no concept what to do and I actually wished to be taught,” Duxbury shared. “I’ve all the time liked make-up since center faculty and I used to make ‘prepare with me movies’ on YouTube … It has all the time been my artwork and I consider make-up as portray an image.”

The content material creator additionally makes use of her stardom as a possibility to speak about psychological well being. “I began one thing referred to as ‘Huge Sister Speak,’ and I choose a subject — whether or not it’s melancholy or anxiousness — and I ask individuals to submit questions and I discuss these subjects as I do my make-up,” Duxbury instructed Us. “I actually need to encourage individuals.”

Nonetheless, she understands that with recognition additionally comes negativity. “I’m simply so grateful for everybody who’s variety and good and enjoys my content material,” Duxbury mentioned. “The damaging stuff is in every single place and also you simply must be taught to steer clear of it. I’m all the time open to constructive suggestions and different ideas and methods, however I attempt to not get consumed by hate or nasty feedback.” 

With spring and summer season rapidly approaching, the social media star gushed in regards to the make-up tendencies she believes will dominate the hotter months. 

“First, there’s the no-makeup make-up look, which many are reaching by mixing skincare, particularly merchandise from Hailey Bieber’s Rhode, with basis. It offers off a really dewy, easy look,” she shared. “Subsequent, I’m loving the concept of mixing your blush with concealer. It creates a tender, girly and heat glow.”