Followers can now trip in fashion like Lori Harvey because of her new label, Yevrah Swimwear.
Accessible completely at Revolve, Harvey, 26, unveiled a capsule of seven items impressed by her love of Europe. The gathering contains one-piece designs and one-shoulder silhouettes that every one purpose to “intensify each physique kind,” Harvey shared in a Tuesday, August 8, press launch.
“I needed to create one thing for ladies to really feel stunning and assured,” she defined. “When creating this line, I knew I needed to associate with Revolve as a result of they’re the go-to firm for trip necessities, akin to swimwear, so it was a no brainer for me. … For my first assortment, I needed to launch staple items in stylish colours that may be worn wherever, any season and can by no means exit of fashion.”
Harvey added, “I’m all about inclusivity and I believe that’s mirrored on this assortment. There may be actually one thing for everybody that can make them really feel assured and horny.”
The mannequin opened up additional in regards to the venture by way of Instagram on Tuesday, sharing that the drop known as “Euro Summer season” with every bit within the capsule “named after a few of my favourite locations in Europe.” She known as the label a “labor of affection” that has been “two years within the making.”
As seen on Revolve, Harvey is providing a sage inexperienced sarong known as “Capri” for $100 and a plunging one-piece known as “Positano.” The capsule additionally contains an “Ibiza” wrap bikini high and “Cannes” high-rise bikini bottoms.
Along with the drop, Harvey launched a steamy marketing campaign that featured her posing within the bathing fits. She shared BTS moments from the shoot by way of Instagram, prompting reward from her followers and followers.
“I’m so happy with you lol can’t wait to squeeze my thick ass in a go well with,” Metropolis Women rapper JT wrote within the feedback part as Adrienne Bailon added, “STUNNINGGGGGGG.”
Harvey additionally opened up in regards to the which means of the model’s title, which is Harvey spelled backwards.
“Doesn’t your brother personal a footwear firm known as Yevrah? Couldn’t consider an authentic title??” a social media person requested, to which Harvey responded with, “He used to, not anymore. I requested him if I might revive and rebrand the title and he gave me his blessing.”
Lori is the daughter of Steve Harvey, who’s married to her mom Marjorie Harvey. After they tied the knot in 2007, Steve adopted Lori in addition to Marjorie’s daughter Morgan Harvey and son Jason Harvey. Steve shares son Wynton Harvey with ex-wife Mary Lee Harvey and son Broderick Harvey Jr., and daughters Brandi Harvey and Karli Harvey with ex-wife Marcia Harvey.
Along with Yevrah, Lori is the founding father of SKN by LH, which she launched in October 2021.
