LOL! Why Succession’s Brian Cox Was ‘Dreading’ Super Bowl Ad

Logan Roy’s hitting the hyperlinks! Succession’s Brian Cox “didn’t notice the true significance” of a Tremendous Bowl business — till his sons stepped in.

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The veteran stage and display screen actor, 76, was urged by his household to participate in Michelob Extremely’s 2023 advert when he was approached by the model.

“It was overwhelming. I imply, I didn’t even know what a Tremendous Bowl business was. My sons defined it. ‘Dad, it’s one of many highest honors you may have is to be requested to be in a Tremendous Bowl business.’ I mentioned, ‘Actually?’ I mentioned, ‘Oh, OK. Didn’t know,’” Cox solely informed Us Weekly on Monday, January 30. “After which they informed me I used to be going to be taking part in golf with Serena Williams, which was a really daunting side. And I’m not actually a really sporting kind in any respect. And she or he is, by definitive, I imply, in all probability the best feminine athlete on the planet.”

The Churchill actor and tennis professional, 41, observe their swing on a golf course as a spoof on the 1980’s Caddyshack within the advert, which additionally stars U.S. Ladies’s Nationwide Workforce soccer star Alex Morgan, former Dallas Cowboys quarterback Tony Romo and boxer Canelo Álvarez.

“[Serena] was so candy and so good and had nice dignity about her. I had large respect for her as a result of there was no fuss. She simply acquired on with it and did the job,” Cox informed Us. “I imply, plenty of actors may be taught from Serena Williams, I inform you. And simply the best way to focus. With Serena, it’s all do and fewer chat, there’s no chat. Simply do it, get it proper. And she or he does it. She’s fairly spectacular.”

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Cox, in the meantime, is the primary to confess that golf shouldn’t be his forte. “I like watching the sport. However I’ve by no means been superb [at] placing little balls in little holes,” he mentioned, laughing. “I’m not superb at that. That’s not my talent. That goes for pool as properly. I imply, I’m simply hopeless at it. Completely hopeless. The truth is, that’s the factor I used to be dreading most. Once they mentioned they [wanted me] to play golf with Serena. I mentioned, ‘Do they know that I’m not a golfer? Do they know that? And is that OK?’ And so they mentioned, ‘Oh yeah, it’s advantageous.’ However I practiced. My swing was superb. I’ve to say I’m very pleased with my swing. The one drawback is in case you seemed on the different finish of the swing, you’d see it didn’t hit or contact a ball.”

He quipped: “The artwork of movie is that it may well make you seem like an skilled if you don’t know diddly-squat.”

Brian Cox at ‘This Morning’ TV present, November 2022
Ken McKay/ITV/Shutterstock

Cox’s first expertise with the game was when he was 7 in Scotland. “I grew up actually 1 / 4 of an hour from St Andrews, someplace golf was based. And golf was round me all through my childhood. And my mother took me once I was seven to the Open at Carnoustie, which was actually 10 minutes from my home,” he fondly recalled. “And I watched Ben Hogan win, and I really had {a photograph} of myself with Ben Hogan, however I’ve misplaced it. However that was wonderful.”

Now full circle starring in his personal Tremendous Bowl golf business, Cox additionally seems ahead to watching the Philadelphia Eagles and Kansas Metropolis Chief compete at State Farm Stadium, Glendale, Arizona, on Sunday, February 12.

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“I’ll be there. I’m going there. And to not my boys’ delight as a result of they’re coming with me. I would like them anyway as a result of they’ve acquired to clarify the sport to me once more as a result of each time we watch — and I’ve watched American soccer a couple of instances, however the youngsters say, ‘Dad, you retain forgetting that is this.’ And I’m [like] ‘Sorry, I’m sorry,’” he defined. “I mentioned, ‘Properly, yeah, so would you come?’ They mentioned, ‘Will we come? Are you kidding me? In fact, we’ll come.’ I mentioned, ‘Then that’s good as a result of you may clarify the sport once more to me!’”

Michelob ULTRA’s “New Members Day” advert will air throughout Tremendous Bowl LVII, which can kick off on FOX at 6:30 p.m. ET. Michelob ULTRA, the model that believes that “It’s Solely Value It If You Get pleasure from It,” has been a PGA TOUR sponsor for the final 21 years and a sponsor of PGA America.

Watch the business above!