Lizzo’s Shapewear Line YITTY Is Redefining Beauty Standards

You can break into the business! LizzoYITTY, a brand that is size-inclusive and designed with all body types in consideration, has been officially launched. 

“Instead of thinking about size in this linear way, we’re thing about it on a spectrum where everyone is included,” the 33-year-old singer said of her new brand, which ranges in size from XS to 6X. “Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.” 

Courtesy YITTY

The “Juice” singer has had this brand in the works for three years, but according to a press release shared with Us Weekly, she’s been rocking shapewear out and about since she was sixth grade. 

“I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear,” she explained. “I had an epiphany like, ‘Who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.” 

The brand’s initial launch is complete with three drops: Nearly Naked, Mesh Me and Major Label. There is something for everyone in the line, with a range of different prints, patterns and shapes. Plus, with color names like Tempo Lavender and Moody Bitch Taupe, it’s safe to say the shapewear is on-brand for the singer. 

While Lizzo is the face for the brand, she didn’t create it solo. Don Ressler, a co-founder of Fabletics, was also consulted by Lizzo. 

The performer took to Instagram to announce her brand as well, surprising her fans with a “YITTY” tattoo on her butt. “This is a dream 5 years in the making …. @TITTY: Shapewear that can be worn underwear or overwear wherever you are. For every body. 6X to Xs. Are you ready for the YITTY LIBERATION?,” she captioned the photo. 

Fans were wildly enthusiastic, no surprise. “Leading with 6x instead of ending with it?!?? So excited for this,” one follower wrote, while another said, “The subtle beauty of 6x-xs is giving me life.” Someone else chimed in: “THE LIZZO EMPIRE CONTINUES.” 

The brand will launch Tuesday, April 12th at 12pm EST. You can join the waitlist at yitty.fabletics.com to be the first to know about the launch. 

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