Breaking beauty news Lily James is the first-ever face of Charlotte Tilbury’s Magic Cream — and the partnership is a match made in makeup heaven.
The 33-year-old British actress is not afraid to use the award-winning moisturizer both on-screen as well as in real life.
“Whatever role I might be playing, the transformation process always begins with the incredible look and feel I get from using Charlotte’s Magic Cream,” James tells Us Weekly’s Stylish.
In an Instagram Story about the announcement, James said: “Charlotte, I love you and I am so incredibly excited and honored to be your new skin care muse. I couldn’t be prouder.”
James stars in the new photo and video campaign. She looks stunning in a sequin dress and diamond earrings, with her blonde hair loosely wavy.
Her makeup is by the Pam & Tommy star’s complexion looks positively radiant. Star looks radiant after a red carpet appearance, thanks to a glossy lip color and subtle smokey eye makeup.
For those new to Magic Cream, which rings in at $100, it’s time to get acquainted. The name comes from years of celebrities asking for “Charlotte’s Magic Cream.” Before it was actually a product, Tilbury would mix up her moisturizer to find the perfect formula for the runway to the red carpet.
Magic Cream was formally launched in 2013 and remains a backstage staple for prepping models’ and actresses’ skin before fashion shows and red carpet events.
James is one of those who swear by it. “Every time I apply Magic Cream on Lily, she tells me how she cannot live without it,” Tilbury tells Stylish.
“I have worked with Lily for years and I know from studying her skin just how much long days working on set, traveling around the world and attending red carpet events affects her complexion. As an actress, she needs a moisturizer that retexturizes, plumps, smooths and adds glow to her skin so that her makeup glides on and looks flawless, and is protected under harsh camera lights.”
Charlotte Tilbury Magic Cream has been loved by celebrities, supermodels, as well as regular people. It is sold worldwide every two minutes between January 2021 and December 2021.
It’s “magical” in that it delivers instant and long-term results: It can make skin three times more hydrated in just one hour and reduce wrinkles, according to the brand’s clinical trials.
Tilbury has no problem recruiting the best supermodels in business for her campaigns. Here’s an example: In January, Kate Moss was named the face of the brand’s Beautiful Skin Foundation.
That’s not all: James joins Twiggy, Phoebe Dynevor, Jourdan DuncanAs Charlotte Tilbury ambassador, a highly sought-after position.