Lily James Goes Goth in New Versace Ad: Photo

Lily JamesThis is a new woman! The actress transformed into a gothic goddess in an ad for Versace, and she’s nearly unrecognizable.

Posing with the label’s new Greca Goddess bag in the campaign — shared via Instagram on Tuesday, July 12 — James, 33, ditched her signature blonde tresses for a jet-black mane complete with blunt bangs. To complete the look, the CinderellaStar was dressed in gold jewelry, corset dress, and latex gloves. James wore a dark lip and bleached her eyebrows to complete her glam look.

“Thank you @donatella_versace for setting me free with your Greca Goddess bag. In Italy. @Versace This is what I live for. Love you,” the U.K. native wrote alongside the promotional shot on Instagram.

Donatella Versace gushed over James’ modeling skills, sharing a campaign image of the star in a figure-hugging red dress: “Lily James stars in my new campaign launching on @versace tomorrow ✨ @lilyjamesofficial you are so incredibly talented and beautiful. I can’t wait for everyone to see you shine in these images. 💕💕💕”

The designer later shared behind-the-scenes moments from the shoot on Instagram, captioning the carousel: “When @lilyjamesofficial got in front of the camera she transformed!”

Donatella, 67, continued: “Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace! These are behind-the scenes images from the campaign shot in the most beautiful location in Rome. 🇮🇹✨”

James clearly excels at transformation. She was nominated for her Emmy nomination for her role in the metamorphosis into Pamela Anderson in Hulu’s Pam & Tommy. James is nominated Outstanding Lead Actor in an Anthology or Limited Series. The show received ten nominations total, including a nomination for Outstanding Lead Actor in a Limited or Anthology Series. Sebastian StanAs Tommy Lee.

Achieving doppelgänger status with Anderson, 55, was no easy feat. It took nearly four hours each day to get into the glam seat, where a number of wigs, prosthetics or even fake eyebrows were used.

Making sure that James’ facial structure mirrored that of Anderson’s was key. Makeup department head David WilliamsSubmitted Harper’s BazaarIn a February 1 interview, he described recreating the Baywatch star’s look required the use of a prosthetic forehead to “widen the distance between James’ brows and hairline.”

The other trick was to thin and arch James’ eyebrows to perfection. Lace eyebrows were used to cover the prosthetic forehead. “We went through approximately 65 to 70 foreheads throughout shooting,” Williams told Harper’s Bazaar.

The series follows the couple as they make a honeymoon tape of sex that is stolen and then leaked to the public.

James told Anderson that he was playing Anderson. Entertainment Tonight in March that the role was a “huge responsibility.”

“It’s always such a huge responsibility to play someone, a real person, particularly with Pam, she’s such an icon, I really love her, and I wanted to try and do her justice and try and capture her spirit and really explore what happened at that time and how she was treated and how things have changed, or not changed,” James told the outlet.

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