Lala Kent’s ‘Send It to Darrell’ Merch Paid for House Deposit

Lala Kents Send It to Darrell Merch Covered Down Payment on Her Home

Lala Kent
Xavier Collin/Picture Press Company/

That entrepreneurial spirit! Lala Kent‘s “ship it to Darrell” merch was an on the spot success — and made its creator an enormous sum of money.

“I can say that it allowed me to pay the down cost on my house, and that was, like, inside a couple of hours,” the Vanderpump Guidelines star, 32, revealed in the course of the Watch What Occurs Dwell With Andy Cohen after present on Wednesday, June 7.

“The sum of money that we made on ‘ship it to Darrell’ is fairly mind-blowing,” the Give Them Lala writer continued. “Darrell’s a giant star now.”

The Utah native uttered the now-iconic line in March after information broke that Tom Sandoval cut up from longtime girlfriend Ariana Madix after having an affair with their Pump Guidelines costar Raquel Leviss. At one level, an legal professional for the previous magnificence queen, 28, despatched a authorized discover to Kent about sharing an alleged video of Leviss and Sandoval, 40. Kent then took to Instagram to specific her annoyance that her costar’s lawyer contacted her personally as an alternative of sending the letter to her personal legal professional, Darrell Miller.

“Raquel, inform your little Mickey Mouse lawyer that if he has stuff to ship over, he can ship issues to my lawyer, identical with the remainder of my mates and solid, alright?” the Give Them Lala Magnificence founder mentioned in an Instagram Story on the time. “I don’t know if you understand how this works, you’re fairly model new to the sport. … Ship it to Darrell!”

Shortly after the road went viral, Kent began promoting hoodies, mugs, caps and water bottles emblazoned with the phrase “ship it to Darrell.” She has since been seen sporting the merch herself, and on Wednesday donned one of many hoodies for her WWHL look.

“I requested him, ‘Can I do that?’” the fact star recalled of her dialog with Miller, noting that it solely took 4 hours to get the merchandise able to promote after she mentioned the road. “And he was completely cool with it.”

Earlier this yr, Miller completely advised Us Weekly that it was “extremely surreal” to be a part of the viral second. “I’ve a 12-year-old who desires 4 sweatshirts for her and her mates,” the lawyer mentioned in March. “That’s once I knew it actually turned actual.”

Lala Kents Send It to Darrell Merch Covered Down Payment on Her Home

Ariana Madix
Tim Regas/

Kent isn’t the one individual making lemonade out of Scandoval. Since splitting from Sandoval, Madix, 37, has additionally been raking within the earnings. Final month, the previous SUR bartender confirmed that she and Katie Maloney made about $200,000 promoting merch selling their sandwich store, One thing About Her.

The Fancy AF Cocktails coauthor has additionally landed a ton of sponsorship offers, scoring roles in advertisements for Uber, Bic and Duracell. In line with some experiences, the Florida native has earned greater than $1 million from her new gigs.

“We have now no generational wealth in our household,” the Bravo character advised Glamour in an interview printed on Thursday, June 8. “I need to make sufficient cash to have the ability to care for my mother and my brother and another relations who might or might not want it. I by no means need to fear about it ever, ever, ever. So I’ll work as a lot as attainable to not must.”