Kylie Jenner Talks Inspiration Behind New Fashion Line Khy 

Kylie Jenner Shares More Details on Fashion Line

Kylie Jenner for Khy.
Khy

Kylie Jenner’s new trend line, Khy, is an ode to her Tumblr days.

The 26-year-old actuality star opened up in regards to the enterprise within the November 2023 cowl story for WSJ. Journal, which named Jenner as its model innovator of the 12 months. “The entire line is admittedly impressed by my private wardrobe, and the totally different moods that I’m in,” Jenner informed the publication, including that the primary drop is an ode to her unforgettable “King Kylie” period. “[That’s] who I’m at my core,” Jenner added.

For individuals who don’t keep in mind the King Kylie days, let Us make a journey down reminiscence lane. This was a time (from about 2013 to 2016) the place Jenner was lively on Tumblr,  the running a blog platform based in 2007, sharing moody snaps that noticed her leaning onerous right into a grunge aesthetic. She typically rocked all-black ensembles and gothic make-up. Maybe essentially the most standout second from the section was when she dyed her hair blue-green. (Kim Kardashian famously gave Jenner hell for the dye job as she underwent the foremost hair transformation forward of the Skim founder’s wedding ceremony to Kanye West in Might 2014.) 

Kylie Jenner Shares More Details on Fashion Line

Kylie Jenner for WSJ.
Cass Chook for WSJ. Journal.

Jenner was so dedicated to the bit that she modified her Instagram username to @KingKylie in 2015. Whereas her model has since developed and her Instagram moniker is now @KylieJenner, the California native has maintained an edgy aura. In August, she was named the face of Pimples Studios, showing in an advert marketing campaign that confirmed her coated in darkish physique paint whereas rocking distressed denim. 

For her line, Jenner defined to WSJ. Journal that she’s in management. “Creatively I’ve such a robust imaginative and prescient of what I need to appear like and what I need to do and what I need to put on,” she informed the publication. “There’s actually nobody telling me what to do.” 

Kris Jenner attested to Jenner’s individuality, telling WSJ. that her youngest baby has “been the artistic director of her life and her wardrobe since she was capable of stroll.” 

Kris, 67, serves as a cofounder of Khy alongside Emma and Jens Grede — the couple who’ve additionally helped create Kim’s Skims and Khloé Kardashian’s Good American and standard denim label Body. 

Kylie Jenner Shares More Details on Fashion Line

Kylie Jenner for Khy.
Khy

In response to WSJ., Khy is coming this fall and can unveil items by totally different visitor designers. The primary capsule, which retails for underneath $200, contains faux-leather alternatives created in collaboration with designers Nan Li and Emilia Pfohl of Namilia — a Berlin-based label. 

Kylie formally introduced Khy on Tuesday, October 24, through Instagram. “Meet Khy,” she captioned the social media snap that confirmed her posing in a black leather-based coat. 

Previous to Khy, Kylie and sister Kendall Jenner launched their joint namesake clothes firm in July 2016. The model remains to be obtainable at Revolve, Pacsun and ASOS. 

Kylie is most recognized for her cosmetics firm Kylie Cosmetics, which she launched in November 2015.