Kylie Jenner Carljin Jacobs/Pimples Studios
Kylie Jenner is getting down and soiled within the identify of style.
The 26-year-old actuality star was revealed because the face of Pimples Studios on Thursday, August 31. The announcement was accompanied with a brand new advert marketing campaign in promotion of the label’s fall/winter 2023 denim marketing campaign.
In photographs taken by Dutch photographer and director Carlijn Jacobs, Jenner was coated in darkish physique paint — that resembled gasoline and dust — whereas modeling Pimples Studios’ newest designs, which all characteristic “distressed” particulars and “soiled washes.”
For one snap, Jenner might be seen rocking an outsized jacket with dishevelled denims. In a distinct picture, the TV persona went topless, modeling unfastened pants with pointed-toe heels. She later wore a denim maxiskirt in addition to a pair of futuristic sun shades.
Kylie Jenner Carljin Jacobs/Pimples Studios
Probably the most eye-catching photograph from the unfold featured Jenner posing with a clone of herself, which she known as her “twin” by way of Instagram on Thursday. The image captured Jenner dragging the leg of her doppelgänger throughout the ground. Within the picture, Jenner rocked a denim trench coat and a jean bra.
“I like the natural relationship I’ve constructed with Pimples Studios,” Jenner mentioned in a press launch. “I’m a fan of the model, and I’ve worn their product over the previous few years. This marketing campaign is one among my favorites. I beloved working with Carlijn, and I like the simplicity of the pictures, they’ve energy of their directness.”
Jacobs praised Jenner in return. “The marketing campaign sought to showcase Kylie as a lady who’s in management, has love for herself and is unafraid to embrace her wishes,” the photographer gushed. “I aimed to rejoice her individuality by doubling her. She loves herself and isn’t afraid to point out it.”
Kylie Jenner for Pimples Studios. Carljin Jacobs/Pimples Studios
Pimples Studios artistic director Jonny Johansson defined the imaginative and prescient behind the road, sharing within the information launch, “Denim is a kind of rebellious however sensible supplies that’s all the time enticing to me.”
Johansson added, “I consider denim because the axle for the whole lot else in your wardrobe — all of your garments revolve round denim. It’s an endlessly vital materials that I like to reinvent each season.”
Final 12 months, throughout Paris Style Week, Jenner sat entrance row on the Pimples Studios spring/summer season runway present. She commanded consideration on the presentation in a floor-length white robe that clung to her curves.
