Everyone involved is feeling low after the horrendous events at the Astroworld music festival, which took place earlier in the month. Kylie Jenner, rapper Travis Scott’s girlfriend, got a lot of heat for posting Instagram stories from the show as people below her were screaming for help. The beauty entrepreneur has apparently taken fans’ criticism to heart; Jenner hasn’t posted anything on Instagram for 11 days.
How Much is Jenner Losing?
Although this may not sound all that important, Jenner could be losing millions of dollars by being silent on social media. The reality star is Instagram’s highest-paid influencer. receiving about $1 million per postAccording to reliable reports, she is. Jenner typically posts at least once a day; 11 days without uploading anything means she’s possibly lost out on millions already.
And that’s just for personal posts. Jenner’s brand accounts (Kylie Skin, Kylie Cosmetics, Kylie Swim, and Kylie Baby) have also stopped posting. All accounts post multiple times per day, which allows for direct sales through followers. Jenner is at risk of losing even more money if she doesn’t promote her products.
The beauty mogul’s payment for posts is based on a few different factors, like how many followers she has, and how many comments she gets per post. Jenner has been one of the top paid influencers for the last four years, competing with the likes of Ariana Grande, Cristiano Ronaldo, Beyoncé, and Selena Gomez for the #1 spot.
Avoiding Backlash
Jenner might be losing millions of dollars, but it may be worth it in end. Following the posting of photos of Khloe, her sister, fans reacted immediately. Many stated that they would stop following Kardashian-owned brands and would not buy from them. The reality star family has been accused of being insensitive and attracting criticism for posting inappropriate or out-of-touch photos.
Kylie Jenner released a statement soon after news broke of the Astroworld tragedy: “Travis and I are broken and devastated. My thoughts and prayers are with all who lost their lives, were injured or affected in anyway by yesterday’s events, and also for Travis who I know cares deeply for his fans and the Houston community.
She continued, “I want to make it clear we weren’t aware of any fatalities until the news came out after the show and in no world would have continued filming or performing. I am sending my deepest condolences to all the families during this difficult time and will be praying for the healing of everyone who has been impacted.”
