Kylie Jenner is giving Us extra! The TV persona revealed that after debuting lip kits and eye palettes, Kylie Cosmetics is launching mascara.
“First everrrrrrr MASCARA,” Jenner, 25, revealed through Instagram on Wednesday, March 22. “I can’t wait to share it with you. Approaching April 6.” Alongside the announcement, the wonder mogul teased the brand new product with promotional photographs that confirmed her with fierce lashes.
The official Kylie Cosmetics Instagram account additionally gushed over the upcoming launch, displaying off pink-colored tubes that learn “Kylash.”
“Volumized, fuller, lovely lashes, regardless of your lash sort,” the corporate wrote within the caption of the Wednesday social media submit.
The brand new addition to Kylie Cosmetics comes after Jenner visited her model’s testing lab and revealed in August 2022 that she was “creating new magic” for magnificence lovers and promised it will be “higher than ever.”
The Lifetime of Kylie alum launched the make-up label in 2015. She later determined to promote 51 % of her firm to Coty Inc. in November 2019 for $600 million.
“The explanation why I offered half my firm was to have this large infrastructure to go international,” Jenner revealed in her Inside Kylie Cosmetics Half Three: Kylie 2.0 Youtube video, which was launched in July 2021.
The label additionally acquired a rebrand, relaunching as each clear and vegan. “I’ve discovered a lot, a lot greater than what I knew after I began Kylie Cosmetics,” Jenner defined within the clip. “Being clear and vegan and cruelty-free and paraben-free, all this stuff are actually vital to me now. I used to be to simply be actually happy with all the things that I launch.”
She continued: “I need to be happy with the issues that I make and the issues that, you recognize, I’m promoting to individuals. I simply need everybody to really feel good once they put on my make-up and see the love that we put into it.”
Along with mascara, Jenner has launched different merchandise together with cream blush and pink gloss. The model is most identified, nonetheless, for its many lip kits that work to plump and line your pout.
In the course of the Conserving Up With the Kardashians reunion particular, which aired in June 2021, the California native revealed {that a} remark about her kissing expertise inevitably led to her creating the glam empire.
“I had actually small lips and I didn’t ever give it some thought till I had certainly one of my first kisses,” she advised host Andy Cohen. “A man stated to me, ‘You might be such a very good kisser, however you may have such small lips’ or one thing like that … I actually wished larger lips. I’d over-line my lips with lip liner simply to create the phantasm of larger lips.”
She added: “After which, lastly, I used to be like ‘this lip liner isn’t doing it,’ and I ended up getting my lips accomplished.”
