Kim KardashianShe is currently in another court battle. However, this time it has nothing to do her divorce from Kanye West. The influencer is being dragged into sisterhood Kendall Jenner’s tequila lawsuit.
The Similarities Between Brands
Jenner launched her 818 brand of tequila last spring. A fellow tequila business quickly noticed. Tequila 512 claims the model stole their product, right down to the packaging.
The first thing that is strikingly similar between the two brands are their numerical names. 512 derived their brand name from the Austin area code. In their lawsuit, they’re alleging 818 followed their lead, using the area code for the San Fernando Valley.
818 people also claimed to have stolen their bottle design, according to the company. Both bottles feature bold black print with a yellow rectangular label. Both tequila companies put their product into narrow bottles with tall necks.
512’s lawsuit does have some merit; in addition to the undeniable similarities between the branding, 512’s tequila has been around since 2015. This is all pretty standard when it comes to copyright lawsuits. But how does big sis Kardashian fit in?
Why Kardashian’s App Is Part Of The Case
The tequila company is claiming that Kardashian’s popular gaming app, Kim Kardashian: HollywoodThe company, however, was a part of creating confusion among consumers. In the app, users could add a bottle of Jenner’s 818 tequila to their collection of virtual items. However, 512 is claiming that it wasn’t an 818 bottle at all, but a 512.
While it’s unknown whether this was intentional or a mistake, it doesn’t do Jenner’s case any favors. The in-app bottle mix-up lends credence to 512’s allegations that consumers could be easily confused by the similar bottle designs.
“Either Defendant intentionally used Plaintiff’s bottle, hoping to further blur the lines between the two products, or Defendant was itself confused about the difference between the two brands,” 512 states in their lawsuit.
What 512 Wants
512 wants a judge to stop 818’s production and sales and believes they are entitled to profits the company made. A representative for 818 said, “We are reviewing the complaint and believe the allegations are without merit.”
Neither Jenner nor Kardashian has officially been named a defendant in the suit; so far, it’s between the tequila companies themselves. 512 seems to have a strong case against reality stars Jenner and Kardashian, considering all the similarities between the bottles.
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