Kid Cudi, Travis Scott and Pharrell Team Up For ‘At The Party’

The Scotts are again — and so they’re ensuring to be modern once they arrive “On the Celebration.”

In a brand new track launched on Friday, November 3, Child Cudi and Travis Scott — a.ok.a the hip-hop tremendous duo The Scotts — teamed up with music producer, rapper and Louis Vuitton males’s inventive director Pharrell Williams for a mid-autumn membership banger. “On the Celebration” finds the hip-hop trio stylin’ and profilin’ like Ric Aptitude, and every participant takes a second to drop a fashion-inspired line on the observe.

“Bleed within the scene, I can obtain / What I dream, full steam on the Humboldt, at all times consider Virgil / I used to be at all times hit with the no-no,” raps Cudi, 39, referring to the late Virgil Abloh. The style designer — who based Off-White and oversaw Louis Vuitton’s menswear — died in 2021 after a secret two-year battle with cardiac angiosarcoma, a kind of most cancers.

When Scott, 32, took his activate the verse, he talked about one other iconic designer. “I used to be simply there on the perform / Had this s–t bumpin’, Vivienne Westwood with the buttons / I went no restrict with the price range / P and the Cudi, had the hoes heavy on the cash,” raps the daddy of Kylie Jenner’s two youngsters earlier than mentioning the style line Comme des Garçons. “It’s pretend and the love / That’s why the craze dwell endlessly / Scorching in a Comme de sweater, child, cool me off / She gon’ get a high, yeah, you dig it?”

Each Scott and Cudi point out “4 letters” of their verses. Whereas Genius infers that this might be a reference to the acronym GOAT, or “Best of All Time,” the modern nature of the track might additionally imply these 4 letters are LVMH, for Louis Vuitton Moët Hennessy, the multinational firm that owns Louis Vuitton, Moët & Chandon champagne and Hennessy cognac.

LVMH additionally employs Williams, 50, as the top of their menswear division. Being appointed to the place “has simply been so mind-blowing,” Williams advised Enterprise of Style in October. “I’ve simply been so touched by the entire thing … that somebody would see me that method. However then there are particular elements inside you that you recognize had been there, however you’re simply not even occupied with it in that method.”

Williams is following in Abloh’s footsteps, which isn’t any straightforward feat. Abloh was the primary Black American to function inventive director of menswear for Louis Vuitton within the model’s 150-year historical past. “I’m not right here to fill my brother’s sneakers,” remarked Williams. “My brother’s sneakers are his sneakers. And the steps that he took are his steps.”

As an alternative, he plans to forge his personal path with Louis Vuitton by having the model inform tales of Black women and men being “economically free, to be educated, to have equal entry to well being care, equal entry to illustration.”

Whereas Williams’ final album was 2014’s Lady, he hasn’t deserted music totally. He appeared on a handful of tracks in 2022, together with “Money in Money Out” with 21 Savage and Tyler, the Creator. Cudi, then again, has been busy, dropping the Entergalactic undertaking in 2022. His ninth studio album, Insano, is due in January 2024.

Scott has additionally been exhausting at work, releasing his chart-topping Utopia album in July earlier than occurring the Circus Maximus tour in mid-October. Scott and Cudi (born Scott Ramon Seguro Mescudi) launched “The Scotts” single in 2020, and the track debuted at No. 1 on the Billboard Scorching 100. There was hypothesis {that a} full album by The Scotts would drop quickly afterward, however thus far, nothing has come.