It’s the end of an era. It’s been nearly two years. Kanye West has decided to terminate Yeezy’s partnership with Gap.
The decision comes after the retailer allegedly didn’t abide by their agreement with the 45-year-old “Stronger” rapper, his attorney, Nicholas GravanteCNN and CNBC received a letter revealing that.
Gravante claims Gap was supposed distribution Yeezy products in their stores and open designated Yeezy Gap headquarters, but failed to do this. According to The Wall Street JournalGap was required sell 40% of Yeezy Gap’s products. (A social media post shared in August, however, showed Yeezy Gap items being sold out of trash bags at a Gap store, per West’s wishes.)
The Chicago native’s attorney shared, per the news outlets, that the Grammy winner’s clothing label allegedly “notified Gap of its concerns in August and gave the company a contractually-designated 30 days to cure its breaches.” Gap did not respond, West claims. “Gap’s substantial noncompliance with its contractual obligations has been costly … Ye will now promptly move forward to make up for lost time by opening Yeezy retail stores,” Gravante added.
Gap was accused by West last month of copying designs from his Yeezy Gap collection.
On August 31, West posted his complaint to Instagram, sharing a screenshot from a conversation he had. In the message thread, West’s pal sent the Grammy winner a link to a navy blue Gap T-shirt. “This is Gap copying — YGEEB,” the unidentified person said of the design, which featured the Gap logo plastered across the bodice. The hitmaker agreed, responding: “Exactly.”
Yeezy and Gap’s partnership was unveiled in 2020. Together, the brands rolled out a selection of hoodies and T-shirts — as well as a $200 puffer coat, which sold out in hours. Balenciaga was also involved in the creation of the Yeezy Gap Engineered from Balenciaga collection.
The “Graduation” artist teamed up with Balenciaga’s creative director and longtime friend, Demna, on the eight-piece Yeezy Gap line. The line had two drops, which were released in February and May.
The collection includes hoodies and sweatpants as well as long sleeves, sweatpants and sweatpants. The collab is available as a range of colours: light greys, greys, reds, blacks, blues, browns, and so on.
Us WeeklyGap has been contacted.