John Legend Works at CVS to Promote His New Skincare Brand Loved01

Buying and selling locations! John Legend ditched the piano for a comfort retailer badge to advertise his new skincare model, Loved01. 

The “All of Me” singer, 44, turned a CVS worker for a day to assist put together the store for the  launch of his cosmetics label. In a video shared by way of Instagram on Wednesday, February 1, Legend is seen in heading into retailer, carrying the corporate’s signature pink polo shirt. As soon as inside, the Grammy winner headed to the sweetness aisle to inventory the Loved01 part with merchandise. “I gotta stroll the ground to verify every little thing is [okay],” learn a quote over the clip. 

Subsequent, Legend confirmed off his salesman abilities, shocking buyers by explaining what Loved01 is all about. “Oh my God,” mouthed one buyer as she listened to the “Unusual Folks” crooner speak. Afterward, Legend walked to the register to assist patrons take a look at. 

The hitmaker raved over the expertise within the caption, writing: “Thrilled to share #LOVED01 is formally out there in over 2,000 #CVS shops! I stocked them myself.” (The skincare model additionally launched on-line Wednesday.) 

In line with the Loved01 web site, Legend based the corporate “with melanin-rich pores and skin in thoughts.” The “Save Room” artist defined that he believes folks of coloration deserve “nice skincare at an inexpensive value.” The “dermatologist-approved” line goals to nourish and moisturize, “leaving pores and skin glowing, vibrant and exquisite.” 

Legend echoed related sentiments in an interview with Shiny, sharing: “We would like people with Black and brown pores and skin to know that we love you; we have a good time your pores and skin. We need to guarantee you will have the right care to your pores and skin, and we’re going to be dedicated to doing that.” 

The road consists of an Exfoliating Cleanser, Face + Physique Moisturizer, Face + Physique Oil, Face + Physique Wash, Shave Cream and a Firming Mist — all below $20. 

Every merchandise is provided with a plant-based formulation that embody sea buckthorn oil, which is filled with vitamin C, and rosehip oil — which is excessive in important fatty acids like omega-6.

Legend’s newest enterprise comes after he debuted his LVE Wines assortment in 2015. The beverage firm affords canned bubbles, bottled rose, chardonnay and cabernet. 

The Ohio native’s household life can be bustling. Legend and his spouse, Chrissy Teigen, welcomed a brand new child, little lady Esti, final month. The couple are already dad and mom to daughter Luna, 6, and son Miles, 4. The Cravings creator received pregnant for a 3rd time in 2020, however she misplaced son Jack at 20 weeks as a consequence of issues.