Skims tapped ‘90s icons Jenny McCarthy and Carmen Electra to star in an attractive new swim marketing campaign.
The popular culture queens reunited for the steamy advert — which debuted on Thursday, July 6 — modeling tiny bikinis and stiletto heels. The shoot pays tribute to the actresses’ MTV roots and their Soiled Love rom-com as they may very well be seen seductively washing a classic purple sports activities automotive.
“I couldn’t be extra excited to be part of Skims’ newest marketing campaign,” McCarthy, 50, mentioned in a press launch. “The power on set was unbelievable, particularly taking pictures alongside Carmen, who appears to be like superb! It felt like we have been again within the ‘90s, and years later we’re nonetheless having enjoyable.”
Jenny Mccarthy. Courtesy of Vijat Mohindra
Electra, 51, echoed comparable sentiments, gushing, “Being reunited with Jenny for this Skims marketing campaign was such a dream. Not solely does she nonetheless look unbelievable, however she additionally introduced the very best power to set and was my largest cheerleader. I’m so glad we’re in a position to share this iconic second collectively!”
Along with the images, Skims launched a video of McCarthy and Electra filling the room with suds whereas giving the digicam quite a few sultry poses.
The advert is supposed to kick off summer time whereas celebrating the “influence these girls had on popular culture and their timeless enchantment, remaining the world that confidence and sexiness can’t be confined,” the corporate defined on Thursday. “50 by no means regarded so good!”
For followers eager to snag the precise items McCarthy and Electra donned, Skims revealed that the fashions wore the Skims signature Triangle High and Dipped Tie Bikini in addition to the Zip Entrance Sleeveless One Piece, Scoop Neck One Piece, Tank Bikini High and the Mid Waist Bottoms.
This wouldn’t be the primary time Skims has relied on main star energy to garner consideration. Founder Kim Kardashian has dropped Skims adverts starring Brooke Shields, Tyra Banks, Heidi Klum, Teyana Taylor, Snoop Dogg, Ice Spice, Chelsea Handler and extra. The Egocentric writer, 42, has additionally employed her well-known sisters Kourtney Kardashian, Khloé Kardashian, Kendall Jenner and Kylie Jenner as fashions.
Carmen Electra. Courtesy of Vijat Mohindra
Skims’ newest advert comes after Kim revealed that her intimates label made $500 million in 2022.
The SKKN by Kim CEO shared the information in her cowl story for Time 100’s Most Influential Corporations of 2023 concern, which was revealed on-line on June 20. Kim opened up concerning the success of the corporate, telling Time, “[Skims has] undoubtedly exceeded all the things that I ever imagined.”
