Jennifer Aniston Goes Incognito to Shop Her Brand at Ulta: Watch

The proper disguise … type of! Jennifer Aniston paid a low-key go to to Ulta to have a good time the in-store launch of her magnificence model, LolaVie.

“That is very thrilling,” Aniston, 54, stated in a video shared by way of Instagram on Saturday, Might 13. “We’re at Ulta, and we’re going to sneak in. LolaVie is launching,” the Buddies alum defined earlier than placing on a floppy hat and outsized sun shades to be incognito. “We’re going to go see what it appears like. Let’s go!” 

The clip then transitioned to point out Aniston strolling into the shop with out being acknowledged. The Homicide Thriller actress briefly spoke to a gross sales consultant earlier than basking over the LolaVie show of shampoos, conditioners, hair oils and extra. After taking all of it in, Aniston bought a couple of objects and left. “That is so thrilling,” she stated whereas taking her merchandise out of the buying bag.  

Aniston gushed concerning the second additional within the caption of the social media put up. “Annnd, we’re dwell at @UltaBeauty! @LolaVie is formally in ALL shops throughout the nation. So thrilling,” she wrote.

The Cake star’s followers applauded her for pulling off the mission within the feedback part. “Think about buying and strolling down the road and working into you,” one among Aniston’s followers wrote. A second fan commented: “I might genuinely die if I bumped into Jen Aniston.” 

Others joked that the disguise wasn’t convincing. “Your voice reveals all the pieces,” a 3rd shared as a fourth quipped, “I’m sorry however a half eaten floppy hat and a pair of shades can’t disguise @JenniferAniston.” 

Aniston launched LolaVie in September 2021. The title is a candy nod to a handful of Aniston’s shut associates who affectionately name her Lola. 

“To Jen, Lola represents confidence, fearlessness and empowerment. She owns who she is, believes in herself and does issues her method. She’s assured and attractive. She is aware of what she desires and goes for it,” the model revealed in a press launch on the time. 

Aniston additionally introduced the information on her personal Instagram account. 

“Hello world! Meet @Lolavie👋🏼. This undertaking has been within the works for a very long time and I’m so excited to lastly be capable to introduce it to you,” she captioned her put up. “A lot exhausting work from our unbelievable group went into making this line — and we’re actually proud to say it’s been made WITHOUT all of the unhealthy stuff … we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan … and naturally CRUELTY-FREE, as a result of we love our animals.  🐶🐾 Our very first product releases immediately, however there’s a lot extra to come back. Within the meantime … Get pleasure from!! ❤️😘.”