Bonjour, Mademoiselle! Whitney Peak simply burst on the wonder scene as the brand new face of Chanel’s iconic Coco Mademoiselle perfume — and Us Weekly obtained a primary take a look at the making of the marketing campaign.
The second marks a primary: The 20-year-old Gossip Lady star (who beforehand appeared within the Chanel 22 Bag marketing campaign alongside Lily-Rose Depp) will change into the primary Black spokesmodel for a scent by the famed French style home. She takes the Coco Mademoiselle reins from Keira Knightley, who has fronted the franchise since 2006 (when she, by the way, was additionally 20).
The perfume, meant to embody the wild spirit of a younger Gabrielle Chanel (who, by the best way, moved to Paris in her early 20s to forge a novel path), is without delay sturdy and smooth, playful but assertive, with heady notes of amber and patchouli. The juice tracks with Peak’s vibe, because the Ugandan-Canadian actress admits that she “likes to be unpredictable.”
It’s no shock, then, that the marketing campaign leans into that scintillating, youthful pleasure of an unknown future. “You already know the sensation you may have whenever you enter the world, wherever it’s, and you don’t have any expertise of it, however you realize that future is in your facet,” says Chanel’s Head of World Creative Route Thomas du Pre de Saint Maur, who led the marketing campaign. “Once you spray a perfume, you spray far more than simply the perfume. You spray hope, you spray power, you spray magic.”
Within the marketing campaign, shot by legendary duo Inez & Vinoodh, the Hocus Pocus star represents a younger girl coming into Paris and bringing the Metropolis of Lights to life via her constructive power and interactions with pals, lovers, the individuals one encounters day by day. “It’s not a lot a few boy and a woman and the sport of seduction because it had been within the final Coco Mademoiselle,” says du Pre de Saint Maur. “As a result of I consider that seduction has actually modified. It’s not about only a two-people story. Seduction is the best way you behave.”
Scroll via and permit your self to be seduced by the evolution of the Coco Mademoiselle woman as Peak shoots this groundbreaking marketing campaign!