After Facing Massive Backlash, Worldwide Retail Chain Apologizes for 'Racist' Hoodie

January 08, 2018Jan 08, 2018

Worldwide retail chain H&M, which has more than 4,500 locations in dozens of countries, was recently under fire for their advertisement selling a “racist” hoodie. On their website, a children’s hoodie was available for purchase that said, “Coolest monkey in the jungle.”

Cute sweatshirt, but people took offense to the fact that the hoodie was worn by an African-American child. In a failed attempt to promote and celebrate diversity, people widely recognized that the hoodie references to an “insensitive slur against black people,” reported CBS News.

H&M released an apology statement to CBS on Monday, January 8th:

"We sincerely apologize for this image. It has been now removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines."

The company faced a massive amount of backlash prior to the apology, which escalated to consumers initiating a boycott.

According to CBC, the rapper “The Weeknd” pulled out of his partnership with H&M in response to the controversial ad. The rap and R&B star, who is also black, said he was “deeply offended.”

Watch the CBS News video below for more information:

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