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Foundation and concealer form the foundation of any great makeup look.
Whether you’re going for an experimental and colorful art piece or a deceptively difficult no-makeup makeup look, concealer and foundation are always there for you. They’re steps one and two, providing an even, natural canvas for your makeup masterpiece.
That’s why it’s so important to find a foundation and concealer brand that goes the extra mile!
We’ve been around the block when it comes to these all-important products. Cakiness, melting, settling into creases, mismatched colors…We’ve seen it all. But we’re not here to talk about makeup problems — we’re here to talk about the best solution we’ve seen yet.
It’s called HIDE.
HIDE is a new brand that exclusively sells foundation and concealer, and their dream duo is the best base product lineup we’ve ever tried.
Is it too long? HIDE has the foundation and concealer we’ve been looking for, and it’s available for purchase right now.
Keep reading to get the scoop on this Instagram-favorite brand, and see why it’s time for you to try HIDE!
We’ve Never Seen Coverage Like This Before
There’s a lot to love about HIDE, but perhaps its most impressive quality is how effectively it conceals. It can be used in combination with foundations and concealers to cover all kinds of imperfections.
Hide Dark Circles & Creases
Many of the marks on our faces feel completely out of our control. This is especially true for dark circles and wrinkles. Dark circles and wrinkles are a natural side effect of aging and living life to its fullest. Use. Who needs a good night’s sleep when we’ve got HIDE at our fingertips?
HIDE is your morning routine’s new best friend. HIDE concealers and foundations are designed to reduce dark circles, so you can look fresh no matter how much sleep you get. Go ahead, stay out all night — HIDE’s got you covered in the morning.
Hide Scars and Tattoos
HIDE can conceal permanent marks, such as tattoos.
Yes, really. HIDE can cover even the most extensive tattoos with just a few layers.
Give it a try by finding your color on HIDE’s website with their handy shade quiz.
Removing Blemishes, Redness, and Discoloration
All kinds of marks can be found on our faces. Pimples, dark spots, random redness that we can’t seem to shake — we’ve all been there.
These pesky little marks are no match for HIDE’s foundations and concealers. With the right shade, you’ll be astonished at how even your skin can look!
If you’re dealing with a stubborn breakout and have experienced that frustration of feeling like there’s nothing you can do to make it less visible, we recommend giving HIDE a try. HIDE can cover your breakout if it can cover a dark tattoo.
Take a look at the before-and-after photos HIDE’s Instagram. You will have flawless, smooth skin that puts your natural beauty front-and-center!
A Breakthrough Formula For Makeup Lovers
If you’re sick of searching for the right formula, only to end up empty-handed, then you’re in luck. HIDE is our favorite foundation and concealer. The perfect formula was there all along!
Vegan and Cruelty Free
First thing’s first — HIDE is vegan and cruelty-free. For Use, that’s a cosmetics must-have! HIDE is 100% in agreement. The brand says, “We’re committed to being cruelty-free, which means we do not test our product on any animals.”
You can now feel confident using their products knowing that no animal was ever hurt during its production!
Lightweight and buildable
HIDE’s water-based foundation is what makes this formula so unique and lightweight. You might even forget you’re wearing makeup!
HIDE is best when foundation and concealer are combined. They’re a match made in heaven!
The concealer is full-coverage — the real deal. This concealer is so effective that it doesn’t feel like paint.
Enter: HIDE foundation. This medium-coverage foundation was designed for building so you can achieve the look you want every time. You can show your natural skin tones by only using one layer. You can also make your skin look photoshopped.
Put the foundation and concealer together, and you’ve got an iconic duo that’s made for each other.
We don’t know any other brand that makes versatility so easy. You can wear HIDE day or night, natural, or glam. HIDE does it all.
Feels like skin
HIDE’s foundations and concealers may effectively cover up imperfections, but they don’t feel heavy or cakey.
When we touch our face while wearing HIDE products, our skin just feels like skin — actually, it feels a little better than our normal skin. It’s hydrated, moisturized, soft and smooth. It’s our Best skin.
After so many years of being disappointed by other foundation and concealer brands, we’re so happy we found HIDE. No exaggeration! This line is a game-changer, for all makeup lovers.
Learn more about HIDE’s Dream Duo on their website here.
Why HIDE Is the Internet’s Favorite Foundation and Concealer Brand
We’re certainly not the only ones who are obsessed with HIDE.
HIDE, a brand new to the market, has already gained a large following on YouTube, Instagram, TikTok, TikTok and TikTok. The word of mouth surrounding HIDE’s coverage and formula spread like wildfire. We couldn’t open any social media app without hearing about HIDE, and it’s easy to see why.
If you go to HIDE’s website, you won’t go far without finding a five-star review!
It’s pretty rare for a cosmetics brand to receive so much positive feedback. Everyone has different skin, and everyone’s skin reacts differently to products. That’s what makes HIDE’s massive fanbase so impressive to us.
Here are a few recent reviews of their foundations and concealers:
- “I love this product…it arrived quickly and has been the perfect concealer and color match! It’s easy to apply and very moisturizing. I’ve tried so many in the past…but this is now my go-to concealer!”
- “One of the best full coverage foundations. It covered every blemish and was light weight. Very natural looking, I would recommend to anyone.”
- “This is the BEST concealer I’ve ever tried. Hands down. It’s smooth. Never wrinkles. It stays on all day. I LOVE IT!”
We love when a brand lives up the hype. HIDE is such a brand.
Shades for Everyone
HIDE’s wide selection of shades is another reason to love them. HIDE offers a wide range of shades and over 20 tones. We like to have a variety of colors because our skin can change depending on the season.
Pro Tip: We typically use a concealer that’s at least one shade later than our foundation. It really brings out our face’s natural dimension and contour, and it gives us highlight and shadow in all the right places.
Long-Lasting (and Lasting & Lasting).
One more reason to love HIDE’s formula is that this stuff gets on It stays on.
We can’t tell you how many times we’ve walked out of the house feeling fabulous and realized our makeup’s a mess within an hour. That’s certainly not the case with HIDE!
HIDE’s foundations and concealers last for up to twelve hours of wear, without fading, settling into creases, or drying up. HIDE leaves our skin feeling soft and moisturized. Their gentle, buildable formula gives us the foundation we need to feel and look our best.
A Few Final Thoughts on HIDE
We know some people like to keep their beauty secrets a secret, but we’re not those people. We’ve recommended HIDE to everyone we know because we’re honestly floored by their formula’s coverage and long-lasting wear.
As we said, everyone is different. That means everyone has different things they want to cover up or diminish from time to time, whether it’s a pimple, a tattoo, a scar, or some designer under-eye bags. We’ve never come across a brand that can tackle each of those problems so effectively with just two products.
If you’ve seen HIDE on Instagram or TikTok and wondered if it might be right for you, our advice is to go for it! It’s now our go-to beauty brand, from natural looks to long night glam.
Take a look at their dream duo and discover how HIDE can fulfill all your makeup needs.
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