In just one week, the 2018 Winter Olympics will begin! This year's event is taking place in Pyeongchang, South Korea, and will feature the top athletes from all over the world.
With a global stage available, many top organizations use the Olympics as a way to bring exposure to their brands. And, unsurprisingly, they are willing to pay top dollar for it.
On Thursday, CNBC released some interesting information regarding Olympic sponsors. They reported that in order to become a four-year top-level partner, sponsors end up paying around $100 million to the International Olympic Committee.
They also reported that advertisers, including non-sponsors and sponsors, spent around $800 million on broadcasts on NBC in the 2014 Sochi Games. Reportedly, the network expects that number to increase significantly in the 2018 Games, especially with the addition of 6-second ads.
The report that emerged on Thursday morning also revealed other facts about IOC partners, including the longest sponsor and other top-level partners.
The longest-running sponsor of the Olympic Games is Coca-Cola. They have been advertising in the Olympics since 1928. This year, they will use a "Together as one" theme.
Other top-level sponsors of the IOC include Samsung, Atos, Visa, Intel, Panasonic, Bridgestone, Procter and Gamble, Toyota, Omega, and DOW.
Below are a couple of the commercials from sponsors that have already been released:
The Opening Ceremonies will take place on Friday, February 9. Will you be watching? Let us know! In other recent news, Melania Trump has been receiving harsh criticism over her outfit at the State of the Union. What do you think about it?