Every year Pantone decides what the color of the next year will be. Last year the color was "greenery," and today they announced the color of 2018 is "Ultra Violet."
Pantone was founded 1963 by Lawrence Herbert. Its purpose was to create a system for "identifying, matching, and communicating colors for consistency across the print and textile design industries," said People.
Herbert's work led to the Pantone Matching System, a book that standardized colors. Since then, his company has continued to role out color guides that are used in the graphic design world. The company, however, is best known for their Color Institute, which makes predictions of what color will be the most prominent in the upcoming year.
The Institute, which studies how “color influences human thought processes, emotions and physical reactions,” choose the bright purple because they think it reflects what we need in 2018.
In their Instagram post, Pantone explained their decision:
"Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity, and visionary thinking that points us to the future."
The director of the Pantone Color Institute Leatrice Eiseman explained the color choice, “It’s also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”
Here's a look at some of the color choices from the 2000s.
Do you like the color? Let us know in the comments. In other news, the White House just announced whether the U.S. will participate in the Winter Olympics.