Nike recently faced major backlash over a controversial advertisement featuring former San Francisco 49ers quarterback Colin Kaepernick. The ex-NFL star is famously known for starting the “Take a Knee” movement during the national anthem, which protested against racial injustice and police brutality.
The ad consisted of a black-and-white photo of Kaepernick’s face with the quote, “Believe in something, even if it means sacrificing everything.” The quote appeared to reference Kaepernick losing his professional football career over his protests.
In response to Nike’s ad, conservative voice Franklin Graham — son of the legendary Rev. Billy Graham — punched a huge hole in Nike’s marketing tactics. Graham pointed out that even though Kaepernick lost his football career, he gained a multi-year Nike contract and still makes millions of dollars. This is hardly a sacrifice.
Graham later doubled down against Nike. He shared the heart-wrenching story of a Gold Star wife, Brittany, whose husband was tragically killed in a training accident several years ago. It is stories like Brittany’s that represent “true sacrifice,” according to Graham.
“Gold Star wife Brittany Jacobs is understandably disappointed in Nike’s ad campaign featuring Colin Kaepernick with the words ‘Believe in something. Even if it means sacrificing everything.’ Brittany’s husband Sgt. Chris Jacobs served in the U.S. Marine Corps for almost 11 years and was killed in a training accident in 2011,” Graham shared.
“Brittany said that she wanted to invite Nike and Kaepernick to meet her and her son at Arlington National Cemetery ‘to see what a true sacrifice is ... See what it is absolutely like to sacrifice everything for something that you believe in.’ I think that’s a great idea,” he added. “I’ve been there, and the reality is sobering, humbling, and overwhelming.”
“We owe our deepest gratitude to military service members and their families who have given their all to defend our nation,” Graham insisted. “So many wives, husbands, parents, grandparents, sons, and daughters continue to live that sacrifice every day as they go on without their loved ones. Thank you to them, and to all those serving today—you are in our prayers!”
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In other Graham news, Billy Graham’s daughter is requesting prayers after receiving a devastating diagnosis.