Goody Launches Vibrant Collab With Miami Celebration: Details

If Goody invitations you to Miami, you go. In February, the haircare model — cherished by Ashley Graham, Bella Hadid and extra — invited a gaggle of magnificence editors, together with myself, to have a good time the launch of their latest assortment that goals to honor the “artist in everybody.” 

As quickly as we stepped foot within the 305, I may really feel the Goody magic within the air. Someday after checking into the Cadillac Lodge (proper on the seashore), my fellow editors and I participated in an artwork class hosted by Reyna Noriega — whose designs are featured within the new line, Goody Tru. 

Every scrunchie, scarf and hair brush had been adorned with Noriega’s work, all of which pay homage to her Afro-Caribbean and Latin roots. The Miami-based artist prides herself on creating work that depicts girls of coloration in a “joyful” mild and that intention is plain within the Goody Tru hair equipment. “I needed to convey that side to the Goody Tru assortment whereas additionally giving a nod to the colourful way of life of Miami with daring oranges, yellows, greens and blues,” Noriega instructed Us Weekly’s Fashionable. 

Goody Tru

Whereas creating is just not new for Noriega, making wearable artwork is. “[This] is a complete new realm, and seeing how folks model these items is so rewarding. The complete Goody Tru assortment intertwines artwork and vogue by way of hair equipment and styling instruments which are accessible to folks in every single place, which is vital to me,” she shared. 

After Noriega introduced out my — very hidden — creative skills, we loved an intimate dinner at CHICA Miami, the place we discovered in regards to the different forces behind the brand new line. (We additionally ate the most effective crispy salmon I’ve ever had.) 

Goody Honors the Artist in Everyone with Vibrant New Collab and Kickoff Celebration in Miami
Goody Tru

Goody labored with Hola Lou — a visible artist, designer and muralist primarily based in Mexico Metropolis. Her items of the gathering encourage confidence and empowerment by way of using daring and attention-grabbing hues, like blue and moody reds, which are impressed by her Mexican-Caribbean environment. 

Goody Honors the Artist in Everyone with Vibrant New Collab and Kickoff Celebration in Miami
Goody Tru

Let It Occur, which is comprised of sisters Norah, Yarah and Rosa, celebrated their love of dance through festive hair charms and claw clips which are lined in funky patterns and thrilling shades. 

Goody Honors the Artist in Everyone with Vibrant New Collab and Kickoff Celebration in Miami
Goody Tru

“We all know how vital hair is to girls and ladies,” the Netherlands natives mentioned in a press release. “Like dance, how we model our hair is one other type of self-expression. We needed to assist create merchandise that made others really feel constructive and assured and we hope that our assortment is one thing that ladies will probably be excited to purchase and make their very own.” 

Styling my hair has by no means been extra thrilling and reasonably priced, as Goody’s new choices are all below $15 and out there at Walmart.com and Walmart shops nationwide.